Dentsu Inc. has agreed to acquire 100% of the shares of Red8 Group, one of Poland's leading independent experiential marketing agencies.

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The text of the Dentsu Inc. news release distributed on March 2 is as follows.

March 2, 2018

Dentsu Inc. Reaches Agreement to Acquire 100% of Shares in Poland's Leading Independent Experiential Marketing Agency, Red8 Group

Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Toshihiro Yamamoto; Capital: ¥74,609.81 million) has reached an agreement with the shareholders of Red 8 Group Ltd. (Headquarters: Warsaw, CEO: Adam Niesluchowski, hereinafter "Red 8 Group"), one of Poland's leading independent experiential marketing agencies, to acquire 100% of its shares through its overseas headquarters, Dentsu Inc. (Aegis Network (※).

Founded in 2002 as a full-service advertising agency, Red 8 Group now employs over 100 staff and is one of Poland's leading advertising agencies, specializing in experiential marketing (a marketing approach where target customers "experience" products or services) and content production. It holds the following companies under its umbrella, each providing specialized services in their respective marketing domains.

The impact of this transaction on the Company's consolidated results for the fiscal year ending December 2018 is expected to be minimal.

*Dentsu Inc. Aegis Network (London), which oversees Dentsu Inc. overseas operations, conducts business globally centered around 10 global network brands. These 10 brands are: Carat, Dentsu (Dentsu Brand Agencies), dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope, and Vizeum.
　

【Red 8 Group Overview】
Company Name: Red 8 Group Ltd.
Headquarters: Warsaw, Poland
Established: June 2002
Shareholder Structure: After acquisition completion, Dentsu Inc. Aegis Network: 100%
Revenue: PLN 64.75 million (approx. ¥2 billion) (fiscal year ended December 2016)
Representative: Adam Niesluchowski (CEO)
Number of Employees: Over 100
Business Description: Provides services in the experiential marketing field

End

Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2018/0302-009480.html

Dentsu Inc. has agreed to acquire 100% of the shares of Red8 Group, one of Poland's leading independent experiential marketing agencies.

Dentsu Inc. Reaches Agreement to Acquire 100% of Shares in Poland's Leading Independent Experiential Marketing Agency, Red8 Group

*Dentsu Inc. Aegis Network (London), which oversees Dentsu Inc. overseas operations, conducts business globally centered around 10 global network brands. These 10 brands are: Carat, Dentsu (Dentsu Brand Agencies), dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope, and Vizeum.

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*Dentsu Inc. Aegis Network (London), which oversees Dentsu Inc. overseas operations, conducts business globally centered around 10 global network brands. These 10 brands are: Carat, Dentsu (Dentsu Brand Agencies), dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope, and Vizeum.
　