"Venture Song Fest" The corporate anthem boom is here!

CEO Keisuke Negi founded Mu-ron in January 2018 with the mission to "enhance engagement within venture companies and create organizations loved by society." Drawing on his experience aspiring to be a singer-songwriter during university, he developed a business creating next-generation company anthems called "Venture Songs" to connect companies with their employees.
"Venture Songs" are created by sharing not only the company's vision but also the purpose, dreams, and future visions of its employees. The aim is to foster a sense of unity by involving all company stakeholders in the creation process, thereby invigorating the organization.
In recent years, company anthems have gained momentum, with major corporations commissioning renowned musicians to create new anthems and "company anthem contests" for SMEs being held for two consecutive years. This trend likely reflects the current reality where companies and organizations face demands for transformation due to factors like a shrinking workforce, the era of job-hopping, and work-style reforms.
Related article: https://dentsu-ho.com/articles/5333

True to its "festival" name, the event unfolded in a relaxed atmosphere with drinks in hand, attended by employees and associates of venture companies. It represented an unusual approach for a business event, blending "Human Resources × Entertainment."
Opening the event, CEO Negi stated, "I work as a 'Venture Songwriter,' blending music, communication, PR, and venture companies to turn corporate visions into songs." He continued, "I'm exploring how much music can energize venture companies. Initially, I wondered, 'Can you build a company with music?' But as I advanced the business, I became convinced. Today, I want everyone here to experience it firsthand."

On stage, representatives and employees from "Efnanashya," a company operating a work-style media platform and producer of the venture song, shared their experiences. President Seigo Nitta stated, "We faced the challenge of making the company flatter, not more hierarchical. As a manager, I was deeply anxious about why employees were here and if they found fulfillment." He revealed the benefits of creating a company song: "Daily opportunities for everyone to work together on something are rare, making collaborative efforts precious. It helps us understand each other better and deepen mutual understanding." Participating employees added, "The biggest achievement was being able to articulate my own goals. It made me more conscious of them and easier for others to understand."