Dentsu Inc. agrees to acquire 100% of shares in U.S. digital agency M8 Inc.

The text of the Dentsu Inc. news release distributed on April 6 is as follows.

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April 6, 2018

Dentsu Inc. Reaches Agreement to Acquire 100% of Shares in U.S. Digital Agency M8

― Accelerating Growth Strategy in U.S. Hispanic and Latin American Markets ―

Dentsu Inc. (Head Office: Minato-ku, Tokyo; President and CEO: Toshihiro Yamamoto; Capital: ¥74,609.81 million) has reached an agreement with the shareholders of U.S. digital agency Media 8, Inc. (Head Office: Miami; CEO: John Santiago; hereinafter "M8") to acquire 100% of its shares through its overseas headquarters, Dentsu Aegis Network (※).

Founded in 2001, M8 has grown through digital marketing targeting Hispanic audiences. Today, it provides comprehensive digital marketing services—from strategy development to implementation—across the U.S. Hispanic and Latin American markets. These services include creative development, application development, and data management/analysis.

The U.S. Hispanic market is expanding year by year, and many companies doing business in Latin America have regional headquarters in Miami, Florida. Headquartered in Miami with a hub in Cordova, Argentina's second largest city, M8 provides digital marketing services to U.S. companies targeting the U.S. Hispanic and Latin American markets, as well as to companies based in Latin America.

The purpose of this acquisition is to expand the business scale and strengthen the service capabilities of iProspect (based in London, UK), one of the Group's global network brands (*) with strengths in digital performance marketing, in the U.S. Hispanic and Latin American markets. Going forward, we will rename M8 to "M8, an iProspect Company" and accelerate our growth strategy in the U.S. Hispanic and Latin American markets by providing highly competitive digital marketing services.

The impact of this transaction on the Company's consolidated results for the fiscal year ending December 2018 is immaterial.

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*Dentsu Inc. Aegis Network (London), which oversees Dentsu Inc. overseas operations, conducts business in over 140 countries and regions worldwide, centered around 10 global network brands. The 10 brands are Carat, Dentsu (Dentsu Brand Agencies), dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope, and Vizeum.

 

【M8 Company Overview】
Company Name: Media 8, Inc. (M8)
Headquarters: Miami, Florida, USA
(with sales offices in Cordova, Argentina)
Established: November 2001
Shareholder Structure: 100% owned by Dentsu Inc. Aegis Network after acquisition
Revenue: $7.3 million (approx. ¥780 million) (fiscal year ended December 2017)
Representative: John Santiago (CEO)
Number of Employees: 84
Business Description: Provides comprehensive digital marketing services from strategy formulation to implementation

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Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2018/0406-009520.html