When it comes to Christmas ads, think UK. The Christmas campaigns launched by companies across the country are a major event rivalling the US Super Bowl, with many emotionally resonant works touching the heartstrings.
Amidst this, Apple has launched a British-style Christmas ad campaign.
The ad is titled "Misunderstood."
The family gathers from all over for Christmas. Everyone shares the joy of reunion and Christmas preparations, but one teenage boy remains apart, constantly fiddling with his iPhone. A discordant note emerges within the family. As the family grows tense when the boy suddenly turns on the TV during the lively gift exchange, what does he show them?
Video → http://bit.ly/JFk6vO
Details on AdAge→ http://bit.ly/J3O5MR
Apple's Holiday Ad Starring Loner Teen Will Bring a Tear to Your Eye
Misunderstood Kid Gives His Family Best Holiday Present Ever
Published: December 17, 2013
