Dentsu Inc. and NewsPicks Inc. establish joint venture "NewsPicks Studios"
The text of the Dentsu Inc. news release distributed on May 25 is as follows.
May 25, 2018
─ Building a Planning and Production System for Post-Text Content with an Eye on the 5G Era ─
Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Toshihiro Yamamoto; Capital: ¥74,609,810,000) announced today a business alliance with NewsPicks Inc. (Headquarters: Shibuya-ku, Tokyo; President: Yusuke Umeda; hereinafter "NewsPicks"). The alliance will advance collaboration in the planning, production, and management of post-text content, primarily video. Simultaneously, to realize this initiative, both companies have agreed to establish a joint venture, "NewsPicks Studios Inc.," in June of this year (planned).
The establishment of the new company is driven by the expansion of the video market for online platforms ahead of the full-scale arrival of the 5G era (fifth-generation mobile communications) in 2020. Our company views this trend as an opportunity for business expansion and has been advancing collaborations with content holders and platforms in fields such as drama, animation, and variety shows.
Based on insights gained through these collaborations and various projects, we determined that creating future content focused on practical, educational, and cultural fields—centered around "economics"—requires partnering with a business entity popular among business professionals in their 20s and 30s. Consequently, we have decided to partner with NewsPicks Inc., operator of the social economic media platform "NewsPicks."
The new company will focus on planning, producing, and creating content suited for this new era. This involves creating content that combines text, video, audio, and other expressive methods, designed specifically for mobile viewing under 5G communication. Our company and NewsPicks refer to this type of content as "post-text content." The content produced by the new company will be actively supplied not only to "NewsPicks" but also to other online platforms.
The impact of this matter on our consolidated financial results for the fiscal year ending December 2018 is immaterial.
＜New Company Overview＞
Company Name: NewsPicks Studios Inc.
Location: 1-18-14 Ebisu, Shibuya-ku, Tokyo
Representative: Norihiko Sasaki, President and CEO (currently Director and CCO of NewsPicks Inc.)
Capital: 500 million yen
Shareholding Ratio: NewsPicks Inc. 51%, Dentsu Inc. 49%
Established: June 2018 (planned)
Business Description: Planning, production, and management of "post-text content"—a composite of expressive media including text, video, and audio—for online platforms
End
Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2018/0525-009542.html
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