A must-read for corporate strategy in the digital age: Digital Work Shift: 30 Keywords That Will Transform Marketing

The book Digital Work Shift: 30 Keywords That Will Change Marketing (published by Sangakusha, edited by Katsura Kuriki and Koichi Yokota), released on April 15th, is generating buzz.

Trim size: B6, softcover, 360 pages, ¥2,200 + tax, ISBN 978-4-7825-3493-9

This book addresses the theme of "What management strategies should companies adopt now that digital technology has evolved?" and discusses new marketing approaches suited for the coming era.

Indeed, alongside the advancement of digital technology, e-commerce companies like Amazon and internet advertising firms continue to grow. Furthermore, companies like Amazon and Apple are leveraging digital technology to target entry into the automotive industry, pioneering new markets.

Thus, new marketing incorporating digital technology is no longer merely a tool or technique; it has become indispensable to the overall management strategy of a company.

This book explains the rapidly changing business environment driven by digitalization through three sections: "Work Approaches," "Winning Patterns," and "Talent Acquisition and Development." Experts interpret 30 key terms frequently heard lately, such as "Growth Hacker" and "Fintech," revealing the latest business trends.

As we face AI & robotics and the era of 100-year lifespans, shift changes are a hot topic across various fields, including work shifts and life shifts. This book is the definitive guide for navigating the upcoming shifts in the increasingly digital business landscape.

It is essential reading for corporate executives, marketing professionals, and HR personnel.