"Craft Boss Brown" Commercial A new CEO appears in that office.
Suntory Beverage & Food International launched a new lineup, "Craft Boss Brown," for its PET bottle coffee series "Craft Boss" on June 19th, and began airing the TV commercial "New Wind, New CEO" on the same day.
Related article: https://dentsu-ho.com/articles/6086
Previous commercials in the series expressed the novel product concept with the keyword "A new wind has blown." Set in the office of an IT company, they depicted behaviors (the new wind) unconstrained by traditional work styles and values. The cast included actors Masato Sakai, Ryo Narita, Hana Sugisaki, comedians Shinichiro Ozawa (Pistachio), and Yuriyan Retriever. Hollywood actor Tommy Lee Jones (as Alien Jones) also appeared.
In the latest installment, actress and singer Mari Natsuki appears as the new CEO alongside the regular cast.
Holding a plush toy of Brown, the LINE Friends character and new product collaboration mascot, Natsuki delivers her inaugural address to employees dressed in brown.
She brings a "fresh breeze" with unexpected words like "What's important for business efficiency is everyone getting along," a sentiment hard to imagine from her sharp-witted image.
What unexpected action did she urge the employees to take? How does this relate to Alien Jones?
The commercial concludes with Jones's report: "Unrelated, but the Brown-chan on this planet is cute."
The commercial can be viewed on the official website ( https://www.suntory.co.jp/softdrink/craftboss/ ).
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