A colossal dinosaur appears at Roppongi Station! The experiential OOH ad "Jurassic Pillar"
The experiential ad "Jurassic Pillar" for the latest installment of the blockbuster "Jurassic Park" series, "Jurassic World: Fallen Kingdom," is running on the digital signage "Roppongi Home Vision" on the platform of Toei Subway Oedo Line's Roppongi Station (July 16-22).
This ad was created by Dentsu Inc.'s 'Dynamic DOOH Development Project,' which focuses on developing and realizing cutting-edge OOH (Out of Home) advertising through the combination of digital technology, big data, and creative ideas.
Standing in front of the door displayed on the signage screen triggers an interactive experience: a trapped dinosaur breaks free, and the participant must hold their hands up to press against the door and hold it shut. Can they stop the rampaging dinosaur...? Five different types of dinosaurs appear from behind the door, offering the fun of encountering a different dinosaur each time you participate.
After this thrilling experience where dinosaurs fill the entire screen, data integration with TOHO Cinemas Roppongi Hills seamlessly displays real-time showtimes and seat availability for the movie, creating advertising that directly guides visitors to the theater.
※Advertisement Display Period: Monday, July 16, 2018 - Sunday, July 22, 2018, First Train to Last Train (Weekdays: 10:00 AM - Last Train)
※Advertisement Location: Inside the platform of Toei Subway Oedo Line Roppongi Station
1 location on Platform 1 (Daimon/Ryogoku direction), 1 location on Platform 2 (Shinjuku/Hikarigaoka direction)
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