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World Glasses [71]How about adding some cinnamon and coffee?
If you tasted the cake baked by my daughters Sarah and Sharon, you wouldn't believe it was made by girls aged 10 and 8. When did they first become interested in baking?
I remember them endlessly watching YouTube and the "MasterChef" series. I'd tell them, "You have school tomorrow, so get in bed and sleep," but sometimes I'd give in to their tearful pleas and let them keep watching.
They eagerly filmed themselves baking cakes. They also diligently researched ways to improve the flavor.
"Dad, what if we try adding a little cinnamon and ground coffee?" Sharon asked. I smiled and replied, "Not a bad idea."
This was on a Sunday when they baked cupcakes. "We'll bring these to work tomorrow and share them with our colleagues," they promised. "These are delicious!" "Did you girls really bake these?" Both team members and clients visiting the office were delighted. I was secretly proud.
This episode with my daughters reminded me of a lesson about creativity. One comes from the Old Testament:
"Whatever your hand finds to do, do it with all your might."
(Ecclesiastes 9:10, New International Version)
The other saying is:
"Never give up; keep going."
When I was a rookie, one night I wrote a headline for an ad. My partner, the art director, did the layout. Everything seemed perfect, and we were satisfied. I said goodbye to my partner, headed down the office stairs, and on my way home, another idea struck me. I called the art director and asked him to come back to the office. Late at night at my desk, I rewrote the headline. A light I hadn't seen before shone through the copy.
My two beloved daughters taught me this: Never give up on thinking and doing. Never be afraid to try new flavors. Because cinnamon and coffee will give your cupcakes a fragrance beyond your wildest dreams.
(Supervised by: Dentsu Inc. Global Business Center)
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Author
Titus Upputuru
Dentsu Inc. One (India)
National Creative Director
As a child, I lost my mother in a train accident. While replying to each and every letter of condolence from my uncle, aunt, and cousins, I discovered the joy of writing. When applying for university, I accidentally submitted my documents on the wrong date. I had to give up my first choice, an art college, and ended up studying English literature. It was during this time that I came to understand the profound depth of reading. Every chance encounter and coincidence in my life has contributed to my current work. My most notable work is the Afghanistan Telecom campaign, which drew attention from the White House. I have received numerous international advertising awards.
