Note: This website was automatically translated, so some terms or nuances may not be completely accurate.
The Rising International Advertising Festival from Asia "AD STARS 2018" Held
The Busan International Advertising Festival "AD STARS 2018" was held in Busan, South Korea, from August 23 to 25.
Official website:
http://www.adstars.org/adstar/main/AdstarMainView.do
While Spikes Asia and AdFest target the Asian region, AD STARS is a global advertising festival accepting entries from around the world, celebrating its 10th anniversary since its founding.
This year saw 20,342 entries from 57 countries and regions. While this number falls short of the 32,372 entries at the Cannes Lions International Festival of Creativity (2018), it significantly surpasses the approximately 4,300 entries at Spikes Asia (2017).
AD STARS Executive Chairman Choi Hwang-jin attributes this rapid growth over the past decade to "Openness." Chairman Choi emphasized, "AD STARS is an open festival. It's not just for industry professionals; it's open to students and the general public. Anyone can submit their work for free. Furthermore, the exhibition booths and some sessions are open to the public free of charge." He stressed that it is a festival for everyone interested in the creative field.
It also focuses on talent development, offering a wide range of programs including the "New Stars" competition for those under 30 or with less than three years of professional experience, the "Young Stars" competition for university students, and the "Creative Camp" educational program for high school students (Korea only).
The awards are broadly divided into a Professional category for advertising industry professionals and a Non-Professional category for students and those with less than three years of professional experience.
While concerns have been raised about quality assurance due to free entry, executive judges like FCB New York Chairman and CCO Ali Halper and Search & Search New Zealand CCO Toby Talbot stated after judging that the awards are in no way inferior to other prestigious advertising awards.
The Professional Division comprises 19 categories. A key feature is the selection of the "Grand Prix of the Year" from the Grand Prix winners of each category. Two entries are chosen—one from Product/Service Advertising and one from Public Service Advertising—each receiving a prize of US$10,000.
This year, Coca-Cola's "Share a Coke ― 1,000 Name Celebration" and the Palau Legacy Project's "Palau Pledge" earned this honor.
Coca-Cola:
http://adstars.org/adstar/ist/ArchvView.do?schIdx=4887&_menuNo=144&pageNo=1&schArchYear=2018&schAwardNm=201801&schType=&schTxt=
Palau Legacy Project:
http://adstars.org/adstar/ist/ArchvView.do?schIdx=4888&_menuNo=144&pageNo=1&schArchYear=2018&schAwardNm=201801&schType=&schTxt=
Dentsu Inc. Haimi Saifu, winner of the Outdoor Division Grand Prix
From the Dentsu Group, Dentsu Hymee Saifu in the Philippines won the Grand Prix in the Outdoor category for Greenpeace's "Dead Whale" (also winning Gold in the Design category). BWM Dentsu Australia won Gold in the PR category for "Project ReVoice" by the ALS Association, which supports ALS (amyotrophic lateral sclerosis) patients and their families. The Dentsu Group as a whole won 25 awards.
Greenpeace:
http://adstars.org/adstar/ist/ArchvView.do?schIdx=5256&_menuNo=144&pageNo=1&schArchYear=2018&schAwardNm=201802&schType=&schTxt
ALS Association:
http://adstars.org/adstar/ist/ArchvView.do?schIdx=5297&_menuNo=144&pageNo=1&schArchYear=2018&schAwardNm=201803&schType=Title&schTxt=Revoice
AD STARS, which is also passionate about promoting the creative industries, aims to go beyond being just an advertising festival. With support from the Korean government and Busan City, it plans to establish a theme park called "Busan Creative Park."
The vision is to bring together businesses related to creativity, including advertising, film, games, AR, music, design, animation, computer graphics, and short videos.
Chairman Chae, who says "Quick quick! Forward, forward!" is the national character, is striving to make Busan the holy land of creative industries in Asia.
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