Nationwide First! 24/7, 365 Days a Year Delivery Disaster Prevention Information on Digital Signage

Dentsu Inc. and Street Media, along with RC Solutions, launched Japan's first nationwide system on September 25th to display disaster prevention information 24/7 on digital signage installed across various regions.

The signage displays "City Watch," a disaster prevention awareness and information service. It aims to help people build disaster preparedness in their daily lives, fostering the peace of mind that comes from confirming safety and security regularly, rather than passively waiting for unpredictable disasters.

Prior to the service's official launch in April 2019, digital signage equipment was progressively installed in evacuation centers and other locations across various regions starting in late September. This was done to support victims of the "July 2018 Heavy Rainfall" that caused significant damage primarily in western Japan, and the "Hokkaido Eastern Iburi Earthquake" that occurred on September 6th.

On September 28, installations were completed at the welfare evacuation shelter "Makibiso" in Kurashiki City, Okayama Prefecture, and the "Ehime Prefecture General Social Welfare Hall" in Matsuyama City, Ehime Prefecture, where the service is currently being tested.

The foundation for developing this service is the disaster prevention awareness action suggestion algorithm "+Sonae Algorithm," jointly developed by Dentsu Inc. and RC Solutions.

This algorithm categorizes scenarios from disaster prevention to everyday emergencies, drawing on accumulated global disaster prevention knowledge to simplify access to specific methods and procedures. Inputting information such as when, where, and the situation allows it to extract appropriate content from approximately 400 knowledge points, categorized by target audience and theme.

Focusing on strengthening disaster response capabilities within daily life, the service functions as a digital signage channel. During normal times, it provides awareness content for disaster response and useful lifestyle information. In emergencies (earthquakes, tsunamis, wind/flood disasters, landslides, volcanic eruptions, terrorism, heatstroke, etc.), it delivers alerts, enabling users to check the situation at any time.

Information for this service is delivered 24 hours a day, 365 days a year, through a nationwide distribution system for digital signage.

For distribution, it utilizes the cloud-based signage service "Giga Raku Signage" for offices provided by NTT East Japan, leveraging the operational know-how for digital signage provided by Street Media.

Using the cloud for information distribution enables smoother information sharing within offices and across locations.

 

Official Website: http://www.city-watch.jp/