'There's Not a Single Project That Can't Be Made Interesting: Takuma Takasaki's Creative Clinic' Now on Sale

The book " There's No Such Thing as an Uninteresting Proposal: Takuma Takasaki's Creative Clinic " by Dentsu Inc. Creative Director Takuma Takasaki (published by Sendenkaigi) was released on January 24th.

B6 size, 279 pages, ¥1,800 + tax ISBN 978-4883354573

Amid rapid societal shifts, more young creators struggle to find the standard for "what's interesting." Where does the disconnect between creators and audiences originate? How should we adapt to changing media?

The author, a two-time Creator of the Year and recipient of numerous domestic and international awards, meticulously "examines" and "treats" everyone from CM planners and directors to clients struggling with briefs. He concretely refines various project proposals into stronger concepts.

This book is based on the author's "Creative Clinic," a special lecture series conducted at the Sendenkaigi Copywriter Training Course. The proposals examined are primarily those created by young creators and advertising professionals in response to challenges presented during these clinics.

It analyzes proposals created for various assigned themes, clarifies their problems, and presents both the thinking behind "how to improve them" and concrete ideas as a "prescription."

This book serves as a literal "creative clinic," unraveling the concerns not only of creators but of everyone involved in advertising and promotion.