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"au WALLET Points Announcement Event" Furthermore, accelerating the shift to cashless payments
KDDI held an "au WALLET Points Presentation" at the Tokyo Prince Hotel in Minato Ward on April 4th. The company announced it will launch "au WALLET Point Management" on April 9th. This service allows users to simulate asset management using "au WALLET Points" earned through au mobile phone service usage and top-ups, and to use points for shopping and other purposes. It will also launch "au PAY," a new smartphone payment service utilizing barcodes and QR codes.
Senior Managing Executive Officer and Head of the Consumer Business Division, Takashi Tokiwa, stated in his address, "We aim to be the company our customers feel closest to, the company that continues to propose excitement. We want to provide services beyond communications and make users' lives more enjoyable and convenient." Explaining the Smart Money Concept announced in February, he added, "We will enable the use of au WALLET Points in daily life. We want everyone to use it as their most familiar wallet."
Takashi Nakai, Deputy General Manager of the New Business Promotion Division within the Life Design Business Division, explained the details of the "au PAY" and "au WALLET Point Investment" services. He introduced the "au WALLET Points: Use Them! Earn Them! Campaign," which will launch sequentially starting on the 15th. Simply charging points will increase them by 10%. Additionally, paying with "au PAY" during the campaign period will earn a total of up to 26.5% in points back.
Deputy General Manager Nakai urged, "Your points may have accumulated more than you realize. Please check your balance and take advantage of this rewarding campaign."
During the talk session, guests Kenta Kiritani and Masaki Suda appeared dressed as the CM characters "Ura-chan" and "Oni-chan."
Kiritani shared his experience with smartphone payment services: "I'm basically a cash person, but when I forgot my wallet while out walking, it was convenient to be able to buy a drink with my phone." Sugada also expressed his expectations for the newly launched "au PAY," saying, "That 'beep' feeling when you're short on time is satisfying and convenient."
After screening the new "That's the Point" commercial featuring Oni-chan accumulating "Hero Points" to buy new clothes, Suda introduced his own costume: "The hat is the point. It incorporates various elements like Middle Eastern fabrics and South American materials," introducing his own costume. Kiriguchi responded with an envious look, saying, "The designer's dedication is incredible," and revealed, "Two years ago, I consulted the designer about wanting new costumes, but it never happened..." admitting he's been wearing the same costumes for five years, which made the audience laugh.
In a segment where they discussed various points selected by roulette in line with the campaign, Kiritani commented on "her character's charm point," saying, "Ura-chan is always positive, bright, and never gives up. I want to learn from that spirit myself." Suda spoke about "a recent event that scored high points," sharing, "When I appeared in a drama playing a teacher, I received a letter from a veteran teacher, which made me very happy."
Campaign site:
https://www.au.com/pr/point-cpn/?bid=we-com-autoppb-0057
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