[Participants Wanted] "Inbound & Cross-Border E-Commerce Introductory Seminar" Now Open! Marketing to the Chinese Market for Post-2020 Growth
Sendenkaigi is currently recruiting participants for its "Inbound & Cross-Border E-Commerce Introductory Seminar: Connecting to Post-2020 Growth through China Market Marketing," scheduled for December 2 at Dentsu Inc. Hall in Minato-ku, Tokyo.
Seminar Purpose
By preparing now for the imminent 2020 wave, brands can leverage this momentum for growth. In 2019, Dentsu Inc. established the "Dentsu China Xover Center (CXC)" by bringing together members from multiple departments and its Chinese group companies, representing diverse roles and experiences. CXC covers all functions necessary for business development in China, providing one-stop solutions. As a partner for achieving brand growth in China, CXC supports the implementation of high-level marketing.
This seminar, drawing on CXC's expertise, will explain the secrets to succeeding in the Chinese market. It will cover preparing for the imminent 2020, recognizing China as a new business development market for Japanese brands, insights from travelers before and after their trips, the latest trends in information flow, and sales strategies for cross-border and domestic Chinese e-commerce.
The 2020 visitation boom to Japan will bring more than just short-term sales growth. By simultaneously implementing post-trip strategies, brands can achieve sustained growth in China. We will share the key points of "high-level" marketing practices that expand your brand's potential.
Event Overview
Cooperation: Sendenkaigi
Date & Time: Monday, December 2, 2019, 1:00 PM - 5:00 PM (Doors open: 12:30 PM)
Venue: Dentsu Hall ( Inside Dentsu Inc. Headquarters, 1-8-1 Higashi-Shinbashi, Minato-ku, Tokyo)
Capacity: 400 people (※Lottery system)
Participation Fee: Free (※Advance registration required)
For conference details and registration methods, visit the Sendenkaigi event page.
Program
※Content is subject to change.
【1:00 PM】
Part 1: Presentation
"Project Vision / Introducing Dentsu Inc. CXC"
Mr. Norihiro Yamagishi, Executive Officer, Dentsu Inc.
Toshiyuki Yoshida, Dentsu Inc.
【1:10 PM】
Part 2: Presentation
"The Cutting-Edge Trends of Chinese Consumers You Really Need to Know Before 2020"
Dentsu Inc.: Mr. Toyohiro Bando
Beijing Dentsu Inc.: Mr. Cui Guang
【13:40】
Part 3: Presentation
"What is the 'SSS Framework' for Cross-Cultural Purchasing Psychology Between Japan and China?"
Dentsu Inc.: Mr . Takashi Muto
Dentsu Inc.: Kuniyuki Takahashi
Baidu, International Business Division Manager, Mr. Masafumi Kunii
[14:10]
Part 4: Presentation
"The Cutting Edge of China's Behavioral Data Utilization Solutions"
Dentsu Inc.: Ms. Gu Ying
Shanghai Amplifi, Mr. Masaki Iwata
Dentsu Inc. Shanghai: Hiroshi Ito
[2:50 PM]
Part 5: Presentation
"Latest Trends in Chinese Visitors to Japan and Trip.com Solutions (Tentative)"
Dentsu Inc.: Ms. Yoshiyo Hayashi
Trip.com Japan: Mina Ishikawa
【15:20】
Part 6: Presentation
"Artwork ≥ Advertising? Japan-China Crossover Content Solutions"
Actor / Representative, Short Shorts Film Festival & ASIA: Mr. Tetsuya Bessho
Dentsu Inc.: Takashi Mutoh
Hitomi Zhang, Dentsu Inc.
[16:05]
Part 7: Lecture
"Cross-Border E-Commerce and Domestic E-Commerce Strategies for Post-2020 (Tentative)"
Junji Mizuno, Dentsu Inc.
Dentsu Aegis Network China: Yoichi Hasegawa
Leqee (Laqi Corporation) - Mr. Jiangfeng Qian
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