Toru Saito's "How to Create Problem-Solving Businesses That Reduce 'Problems' in a Super-Aged Society" Now Available

Toru Saito, Senior Project Representative at Dentsu Inc. Solution Development Center, published his book " How to Create Problem-Solving Businesses That Reduce 'Troubles' in a Super-Aged Society " (Shoeisha) on November 15.

A5 size, 216 pages, ¥1,700 + tax ISBN 978-4-7981-6271-3

Japan has entered an unprecedented "super-aged society," facing a mountain of diverse problems. Healthcare, nursing care, pensions, community issues, shopping difficulties, specialized fraud, hoarding, car accidents, employment, poverty... Sustainable solutions from a business perspective are needed for these diverse problems. Examples include a "prediction device for bodily functions" to improve quality of life, an "AI driving evaluation system" to protect seniors from aggressive drivers, and a "wandering detection system" using QR code notifications.

In this book, Tetsu Saito, who has long been involved in developing senior-focused businesses at Dentsu Inc., interviews unique pioneering cases tackling the problems of an aging society through business. He clearly explains what makes these ventures innovative, why they are growing, and offers hints for applying their approaches to other industries and professions. This book is recommended for businesspeople seeking new venture opportunities, students and professionals eager to tackle challenges, and those considering implementing SDGs (Sustainable Development Goals) in fields like "Health & Longevity," "Community Development," and "Industry."

Table of Contents
Prologue: Can the Challenges of an Aging Society Become Business Opportunities?
Chapter 1: How to Build Businesses That Solve Social Issues
Chapter 2: The Changing Body—Businesses Responding to "Physical Changes"
Chapter 3: Changing Care—Diversifying Care-Related Businesses
Chapter 4: Changing Lifestyles—Businesses Assisting with "Daily Challenges"
Chapter 5: Changing Communities—Businesses Revitalizing Local Communities
Chapter 6: Leisure Changes—Businesses in Learning and Entertainment
Chapter 7: Work Transforms—Businesses Supporting Work Styles in a Long-Lived Society

【Author Profile】
Toru Saito
Toru Saito joined Dentsu Inc. after working at Seibu Department Store, the Distribution Industry Research Institute, and PARCO. He is currently the Senior Project Representative at Dentsu Inc. Solution Development Center. He has long been engaged in business development for the senior market. He is a certified social worker. His major publications include The Social History of Shopping Malls, Marketing in a Super-Aged Society: Tapping the New, Promising Market Veins with 8 Keywords, and Baby Boomer Marketing. He has also contributed numerous articles to magazines and other publications.