DENTSU DESIGN FIRM is currently holding the exhibition "15 EXPANSIONS".

The Product Design School exhibition "15 EXPANSIONS -Product Design School 2019-" hosted by Dentsu Inc.'s cross-functional organization " DENTSU DESIGN FIRM " will be held at Material ConneXion Tokyo in Roppongi, Tokyo, from January 7 to 31.

The exhibition will draw out the hidden potential of "materials" whose uses were previously limited by their distinctive functions, proposing 15 products from unprecedented new perspectives. Now in its third year, this edition's theme centers on product design using "Water-Soluble Paper," a material that can be written on, printed, and dissolves instantly when exposed to water. Through the cross-disciplinary creativity of 15 Dentsu Inc. creators, the exhibition proposes new experiential values that expand the possibilities of materials. Intellectual property rights applications (1 patent, 3 designs, 4 trademarks) have been filed for the exhibited works.

A presentation session featuring creators and others is also scheduled for January 15 during the exhibition period. (※Due to popular demand, this event has reached capacity and registration is now closed.)

Details of the exhibits can be viewed here.

"15 EXPANSIONS - Product Design School 2019-"
Dates: Tuesday, January 7, 2020 - Friday, January 31, 2020
Hours: 10:00 AM - 6:00 PM (Closed: Saturdays, Sundays, and holidays)
Venue: Material ConneXion Tokyo
　　　AXIS Building B1F, 5-17-1 Roppongi, Minato-ku, Tokyo
Admission: Free
Organized by: DENTSU DESIGN FIRM
Cooperation: Heiwa Paper Co., Ltd. / Material ConneXion Tokyo

■DENTSU DESIGN FIRM Official Website
https://dentsu-design-firm.com/