The Future of Advertising as Seen Through Advertising Awards [2]What is the future of creativity, seen through the challenges facing Japanese advertising? (Video included)
Ray Inamoto
I&CO
Yasuharu Sasaki
Dentsu Group Inc.
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Author
Ray Inamoto
I&CO
Creative Director based in New York, active globally, selected as one of Creativity magazine's "50 Most Influential People in the World" and Forbes magazine's "25 Most Creative People in Advertising." Founded Inamoto & Co (now I&CO) in 2016 and established the Tokyo office in July 2019.
Yasuharu Sasaki
Dentsu Group Inc.
After joining Dentsu Inc., he worked as a copywriter overseeing numerous advertising campaigns while spending his days photographing wildlife in mountains and oceans worldwide. Later, leveraging his computer science background, he became a founding member of Dentsu Inc.'s Interactive Creative Team. His career path includes roles as ECD at Dentsu Inc. Americas (now dentsu Americas) and Director of Dentsu Inc.'s Creative Planning Division 4 before assuming his current position. He pursues the creation of new value by merging creativity and technology. He has received numerous awards, including a Cannes Lions Gold Lion, D&AD Yellow Pencil, and CLIO Grand Prix. He served as Jury President for the Cannes Lions Creative Data category in 2019, Jury President for the D&AD Digital category in 2020, Jury President for the Cannes Lions Brand Experience & Activation category in 2022, and Head of Jury for the Effie APAC in 2023.
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