Dentsu Inc. Publishes "Information Media White Paper 2020," Also Selling Digital Edition
Dentsu Inc. released the " Information Media White Paper 2020 " through Diamond Inc. on February 20. The digital edition is also available for purchase at major e-book retailers. The book was edited by Dentsu Media Innovation Lab.
A4 size, 272 pages, ¥16,000 + tax, ISBN 978-4-478-10995-3
Digital Edition 'Information Media White Paper 2020'
¥9,800 + tax
Feature I, titled "The Role of Media and Audiences in the Reiwa 'New' Era," identifies "signs" of changing media usage in the Reiwa era, where media evolution and specialization are accelerating. It clarifies the framework of a media society being reorganized by user demand.
Feature Section II covers "New Media Trends," detailing "New Frontiers in Sports Brought by ICT (Information and Communications Technology)," "Content Strategies in the Subscription Era," and "Information Media Supporting the Development of the New Social System MaaS (Mobility as a Service)."
Furthermore, the information media industry is divided into 13 sectors: newspapers, publishing, music, motion pictures/video software, animation, games, radio/television, satellite broadcasting/cable television, telecommunications, online services, advertising, mail order, and events. Industry trends are explained using detailed data and graphs.
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