Art Thinking: Business Thinking Techniques for Creating Unknown Realms Now on Sale
On February 20, HarperCollins Japan released the business book "Art Thinking: Business Thinking Techniques for Creating Unknown Realms" (written by Amy Whitaker, edited by Dentsu Inc. Kyoto Business Acceleration Center).
Author Amy Whitaker, who holds both an MBA (Master of Business Administration) and an MFA (Master of Fine Arts), argues that "Art Thinking" is important. She defines it as "artistic thinking that transcends the practical limitations of business, such as results, evaluation, environment, talent, failure, and risk." Whereas business thinking emphasizes results and outcomes, artistic thinking emphasizes the process. Based on the idea that "results cannot be achieved by ignoring the process," she emphasizes the importance of breaking free from business thinking, which constantly aims for efficiency, and creating "white space" time in our daily lives for creative thinking. In fact, the secret to the growth of global companies such as 3M, Google, Pixar, and Warby Parker was the practice of Art Thinking.
This book introduces art thinking—from its core questions to practical application—using diverse, cross-disciplinary case studies. It also features "Japanese Special Content," including a foreword by Shu Yamaguchi and fascinating art thinking case studies from seven leading Japanese experts in the business world.
[Contents of this book]
Art Thinking: Business Thinking Techniques for Creating Unknown Realms
Amy Whitaker [Author] Yoshiko Fuji [Translator]
Dentsu Inc. Kyoto Business Acceleration Center (Ed.)
3M's Post-it notes, Gmail, Pixar animation,
The art of thinking that creates 0–1 is about creating "white space" where inspiration resides.
This is one of the most essential business books to read right now, written by a leading expert in art thinking who holds both an MBA and an MFA.
'Packed with concrete tips for incorporating artistic thinking into business.'
Includes 7 Japanese case studies featuring Naoko Yamazaki (Astronaut), Hajime Takebayashi (Omron), Shigeo Usui (Panasonic), and others!
What is Art Thinking?
▼ First and foremost, it's asking "Is this even possible?"
▼ Creating an unknown Point B from your current Point A
▼ Viewing the world through a wide-angle lens, not confined to one's specialty
▼ Granting yourself a "failure permit" that says it's okay to fail
▼ Trusting yourself wholeheartedly even amidst anxiety and loneliness
▼ Managers becoming "guides," "comrades," and "producers"
▼ Create creative space—a "margin"—within yourself
(From this book)
【About the Author】
Author: Amy Whitaker
Holds an MBA from Yale University and an MFA in painting from the Slade School of Fine Art, University of London. She built her career working at major art institutions such as the Guggenheim Museum, MoMA, and Tate Gallery, and taught management at the New Museum's artist training program and numerous art universities in New York. She has also served as a mentor for the TED Fellows Program. She received the Sara Berdonneau Award from the Lower Manhattan Cultural Council. She is currently an assistant professor at New York University's School of Fine Arts.
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