Precisely because we live in an era of change, we strive to become sustainable partners who can advise on anything.

We live in an era of profound change across all industries. An era where the future is unpredictable.
Even within the advertising industry, various new job roles are emerging.

This time, we introduce the "Business Producer" role, a position gaining attention within the Dentsu Group.
How can we enrich our clients' businesses? Each of them tackles this challenge in their own way, using every trick in the book.
We asked them about their work and the future they aim to create.

In the first installment of this series, we introduce Mr. Sadashi Horikiri.

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Aiming for End-to-End Proposals Through Accurate Grasp of Issues and Structures

Broadly speaking, our work involves supporting all kinds of companies in this era of transformation.

In this era where everything is interconnected, manufacturing and sales are undergoing significant changes, and corporate challenges have become multi-layered. Consequently, the value Dentsu Inc. must provide inevitably evolves. Fundamentally, I believe Dentsu Inc.'s essence lies in supporting our clients' growth. This has expanded beyond the advertising domain to encompass the broader field of business growth, adapting to the times.

For example, when we handled a project for a manufacturer, we were asked not just to develop products or services, but to create comprehensive business strategies and build the business itself. This shift stems from the changing landscape of mass production and mass consumption methodologies, as well as the evolving media and distribution environments. Consumers are increasingly taking center stage.

Precisely because of this, there is profound significance in companies like Dentsu Inc. accompanying corporate transformation, creating new value, and delivering it. We listen intently to our clients, accurately grasp their challenges and structures, and solve problems together. We don't just provide data or case studies; we propose end-to-end solutions starting from the consumer perspective and extending all the way to execution. This capability is Dentsu Inc.'s strength.

Continuing to meet expectations and forging longer-term partnerships

When I joined the company and was assigned to the sales section, I handled clients that weren't large corporations. This allowed me to hone my advertising expertise without being confined to a single business domain.

However, after about seven or eight years, I handled an IT venture client and realized that the traditional advertising approach, focused on securing orders, couldn't fully commit to the company's growth. Their mindset and pace were completely different. That's when I understood that the old order-based model alone wouldn't suffice.

That's when I started asking myself, "What is a sustainable partnership?" I constantly think about how to consistently meet expectations over the long term while also properly handling short-term needs. The value we need to provide evolves, and unexpected challenges arise during the process. That's why I believe the role of a producer is crucial.

I really encourage you to consult with us during the exploratory phase, before your business model or direction solidifies. It's perfectly fine to be in a vague stage. Dentsu Inc. has many compelling players I'd love to introduce you to.