With the mindset of a client company's "employee" We are dedicated to growth.

We live in an era of profound change across all industries. An era where the future is unpredictable.
Even within the advertising industry, various new job roles are emerging.

This time, we introduce the "Business Producer" role, a position gaining attention within the Dentsu Group.
How can we enrich our clients' businesses? Each of them tackles this challenge in their own way, using every trick in the book.
We asked them about their work and the future they aim to create.

In the ninth installment of this series, we introduce Madoka Okazaki.

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Aiming for 1% or 2% growth through deeper, closer client relationships

Now in her 11th year at the company, she currently handles a cosmetics manufacturer expanding its business through multi-channel strategies.

What I focus on is thoroughly considering what is necessary for the client company's business growth. I think about business growth as if I were an employee of the client company. It might seem obvious, but I consciously keep this in mind.

Actually, until a few years ago, I worked in a planning department focused on advertising strategies for direct businesses like e-commerce and mail order, which don't involve physical stores. In direct business, advertising directly links to purchases, so the ROI and results are crystal clear. There's no room for excuses. Working in that environment strongly shifted my focus toward "growing the client's business."

For the cosmetics manufacturer I handle, I've been involved from the launch phase before the product even hit the market, in a specialized role as a planner. Now, I've taken on a broader, integrated production role. Yet, the expertise I cultivated back then is still valued, and I feel I'm able to engage with the client in a deeper, closer relationship.

Our goal isn't one-off campaigns but sustained growth, so we aim for daily improvements of 1% or 2%. Clients share performance and progress with us as much as possible, and we proactively respond to the constantly changing situation. Week after week, month after month, we review the numbers together, celebrating successes and grappling with setbacks.

I value the unique perspective that comes from being an outsider.

While embracing the mindset of an employee within the client company, we also value what we can uniquely offer as an external partner. Long-term relationships inevitably reveal practical approaches. Yet, we never forget to propose challenges. We strive to generate stimulation to prevent stagnation.

We are also professionals at capturing the thoughts of consumers. That's precisely why, alongside our commitment to supporting our clients, we consciously strive to offer proposals from a different perspective.

Additionally, to broaden our experience, we participate in Yokohama's urban development and land development projects. Having always been interested in urban development, we work on these projects across departmental boundaries.

While improving existing things is important, I love creating something from scratch and getting it off the ground. I want to be a partner who can be there and be useful when someone takes on a new challenge.