Don't miss your favorite moment with Acuvue Smart Photochromic.

Johnson & Johnson Vision Care Company announced on June 15th began airing new TV commercials for the contact lens "ACUVUE OASYS TRANSITIONS SMART Photochromic" nationwide. The "Hinatazaka46" edition and the "Shiba Inu Maru" edition were released on the official YouTube channel ( https://www.youtube.com/channel/UCkzMQZCJZds75ZRsBAL7mqQ ).
These contact lenses automatically adjust the amount of light entering the eye. The commercials feature actor Kentaro Ito, idol group Hinatazaka46, and Maru the Shiba Inu, popular on social media. A key product feature is that, even when the lens color is light, a certain amount of photochromic agent remains active. This allows adjustment for nighttime light, such as electric lights or oncoming headlights while driving. The goal is to provide "comfortable vision" anytime, anywhere, day or night, indoors or outdoors, throughout the entire day.

The commercial's concept is "Never miss your favorite."
Everyone wants to see their favorite people or things (their "oshi") directly and clearly, wishing to spend precious time at live events and venues. The campaign was conceived to support those who don't want to miss their "oshi," offering stress-free vision through "Smart Photochromic" technology.

The settings for both commercials are a Hinatazaka46 live concert and a fan event for Shiba Inu Maru.
The protagonist, Kentaro Ito, cheers passionately with friends for his favorites: Hinatazaka46's Nao Kosaka and Shiba Inu Maru. However, sudden glare causes him to miss crucial moments like their winks or smiles. The reason why Ito missed them but his friend didn't is depicted in a comical world.
The highlight is the message delivered by one of his idols and the dog to a shocked Ito, standing beside his excited friend who witnessed everything perfectly, followed by Ito's immediate reaction.

To coincide with the commercial's release, the company is running a campaign on its official Twitter ( https://twitter.com/ACUVUE_JP ): "How many times did Kentaro Ito blink?" and "How many times did Hinatazaka46's Nao Kosaka wink?"
Campaign site: https://acuvuevision.jp/event-campaign/smart-choko-2020
During the campaign period, participants who follow the Acuvue official Twitter account and retweet the correct answer to the quiz tweet will be entered into a lottery to win special signed postcards or gift cards autographed by Mr. Ito and Ms. Kosaka.
Additionally, until June 21st, the same account will feature a "Hinatazaka46 Special Video that Disappears in 9 Minutes," appearing at random times. This special video is exclusive footage recorded during the commercial shoot.
Product Site: https://acuvuevision.jp/smart-choko