"Guide to Entering the Information Bank Business: From Utilization Business to Full-Scale Entry" Now Available

MyData Intelligence Director, Executive Officer, and COO Hiroaki Morita's book, " Guide to Entering the Information Bank Business: From Utilization Business to Full-Scale Entry " (published by Shoeisha), was released on June 17.

Shoeisha, 264 pages, ¥2,200 + tax, ISBN 9784798164175

An information bank is a business that provides personal information entrusted to it to third parties, such as companies, on behalf of the individual. Users grant permission for their personal information to be used and provide data, receiving benefits such as points or service offerings in return. It is a uniquely Japanese business model, incorporating fundamental principles from Europe and the US while also being designed to facilitate the utilization of personal information by companies.

As we enter an era where new lifestyles are being explored by individuals, businesses, and society, we are expected to shift even more toward contactless behaviors, such as digital procedures and services. Information banks also serve as a mechanism for providing secure and safe new value experiences by enabling the utilization of accurate personal data and identity verification.

This book is intended for those considering businesses utilizing information banks or entering the information bank industry. It provides illustrated explanations by field, covering the background behind the demand for personal data utilization and information banks, the knowledge required for entry (such as the information bank certification system, technologies in use, and relevant laws), and case studies.

Table of Contents
Part 1: The Information Bank Market
Chapter 1: Basic Knowledge of the Information Bank Business
Chapter 2: The Background Driving the Need for Information Banks
Chapter 3: Information Bank Business Expected to Grow After 2020
Chapter 4: Steps to Enter the Market as an Information Bank
Chapter 5: Technologies Supporting Information Banks
 

Part 2: Business Operator Profiles
Chapter 6: Information Bank Company Map
 

Part 3: Information Bank Utilization Methods by Industry/Field
Chapter7 Industries and Sectors Where Information Banks Thrive
Chapter 8: Industries and Fields Where Information Banks Are Leading the Way
Chapter 9: Industries and Fields with High Potential for Information Bank Utilization

【Author Profile】
Hiroaki Morita
Executive Officer and COO, MyData Intelligence Inc.
After working in sales at an advertising agency, joined Dentsu Tech Inc. in 1998.
He has produced numerous projects focusing on digital marketing strategy and implementation—including owned media, SNS, and digital promotion CRM—primarily for banks, credit card companies, real estate firms, and major retail chains. He served as Head of the Digital Marketing Center and Head of the ID Business Office. He has held his current position since September 2018. He is a member of the Ministry of Internal Affairs and Communications and Ministry of Economy, Trade and Industry's "Study Group on the Certification Scheme for Information Trust Functions" and a Director of the "Information Trust Function Promotion Council."