[Announcement] Applications Now Open for "The New Normal of E-Commerce in the Post-COVID Era: Live Commerce Startup Seminar"

DENTSU DIRECT INC. is recruiting participants for its online seminar "It's Not Too Late! The New Normal of E-Commerce in the Post-COVID Era: Live Commerce Startup Seminar," scheduled for July 2 (advance registration required).
Amid the recent spread of COVID-19, customer purchasing behavior is shifting more toward e-commerce. Live commerce (a new form of one-on-one marketing enabling real-time video streaming and interactive communication with viewers) is gaining increasing attention as it can compensate for e-commerce's disadvantages, such as the difficulty in understanding product features compared to physical stores.
This seminar is designed for corporate representatives who feel: "I'm interested in live commerce but it seems challenging," "I'm exploring new promotional strategies," or "I've tried it tentatively and encountered issues but don't know how to solve them."
Participation is free, with a capacity of 100 people (by lottery) requiring advance registration.
Register here ( https://ecnomikata.com/seminar/26554/ )

[Program]

・Why "Live Commerce" Now?
・Case studies from China, a leader in live commerce, and successful examples in Japan
・The Process of a Live Commerce Broadcast
・Case Study: DDM's Live Commerce Service "LIVE★X"
・Q&A

【Event Overview】

Date & Time: July 2, 13:00~14:00
Speaker: Ko Ota, Chief Producer, EC Solution Development Department, DENTSU DIRECT INC.
Mr. Wataru Ota
(After serving as PL for launching new media and e-commerce sites across various industries including internet advertising companies and independent ventures, he assumed his current role. He is now responsible for developing new solutions at DENTSU DIRECT INC. and participated in launching the live streaming business from scratch)

Target Audience: Representatives from companies considering or already implementing live commerce
　 ※ Participation by competitors, service providers, or students is not permitted.
Capacity: 100 people (by lottery)
Participation Fee: Free (Advance registration required)
How to Apply: Apply via the URL below (EC no Mikata).
　Lottery results will be notified by email. Selected participants will receive the viewing URL by the day before the event.
　※Please note that applications cannot be made using free email addresses (such as Gmail).
Registration URL: https://ecnomikata.com/seminar/26554/
　(Separate membership registration with EC no Mikata is required for application.)
Contact: DENTSU DIRECT INC. Company, Design 2 Department
TEL: 03-6858-9510 (Main)
E-mail:ddmkouhou@group.dentsu.co.jp
　※Please contact us via email as telework is currently encouraged.

DENTSU DIRECT INC.

By combining our unique expertise in direct marketing with digital domain know-how and new technologies, we provide integrated on-and-off solutions from product development/business planning/sales strategy to customer management, all under one roof. We support businesses from launch through expansion.