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Published Date: 2020/07/07
New "Craft Boss" TV Commercial Yagyo, participating remotely, is free-spirited

(Type A: https://www.youtube.com/watch?v=eDOifyPOd7Q )


This time, the theme is "remote work," a new way of working gaining attention in this era. The stage is set at a remote meeting involving the production team preparing for the commercial shoot.



Jones, playing a production staff member, concludes, "On this planet, it seems there's no longer any need to separate home and workplace."
In Types B and C, common remote work issues are depicted: the screen freezes or the audio cuts out while the two are discussing remote work and the new era.

In an interview, Sakai noted that early Craft Boss commercials ( https://dentsu-ho.com/articles/5042 ) featured employees teleworking instead of coming into the office, saying, "It was prescient. The times have finally caught up with Craft Boss. Now that this is happening, I feel like we can see each person's true character, and it's become an interesting era." Mr. Yakusho then joked, "As someone not very familiar with remote work, I wouldn't like a cheeky subordinate like that," drawing laughter.
Product site: https://www.suntory.co.jp/softdrink/craftboss/
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