[Recruitment Notice] Funds × Dentsu Inc. Webinar "The New Era of Fan Creation: Practical Fan Building Strategies from Industry Leaders" - August 25

Fans, operator of the online lending fund marketplace "Funds," and Dentsu Inc. are recruiting participants for the webinar "The New Era of Fan Creation: Practical Fan Building Strategies from Industry Leaders," to be held on August 25th. This is part of a new fan community initiative connecting individuals and businesses.
Following their capital and business alliance, the two companies have developed "FinCommunity Marketing," a new fan community initiative connecting individuals and businesses through lending-type funds. This initiative leverages Funds' lending investment platform and its network of individual investors, with full-scale operations commencing in August.

【What is FinCommunityMarketing?】
A new marketing approach combining Finance and fan communities to build fan bases. It creates fan communities between companies and individuals sparked by investment. Individuals receive distributions during the investment period and gain access to exclusive investor events like discounted coupons and dinners with product developers. Companies can use this initiative to communicate their philosophy and dedication to their products, while also gaining opportunities to receive feedback and requests. It also enables companies to launch new services with a pre-existing base of fan customers.

 

【Overview】

For executives and marketing professionals who recognize the importance of building fans and communities but are unsure where to start, this seminar features a former CMO of a major corporation and a creative director from an advertising agency—both with proven track records at the forefront of fan-building—discussing new-era fan-building strategies. They will share past case studies and the latest industry trends. The seminar will also provide a detailed explanation of FinCommunity Marketing, a new fan-building mechanism utilizing finance.

"The New Era of Fan Creation: Practical Fan Building Strategies from Industry Leaders"
Date & Time: Tuesday, August 25, 1:00 PM - 2:50 PM
Venue: Online
Cost: Free
Organizer: Fans
Sponsored by: Dentsu Inc.
Registration URL: https://funds-b2b-2020-08-25.peatix.com/

【Target Audience】

・Business owners seeking to build a long-term fan base and shareholder support
・Marketing personnel struggling with fan acquisition
・Product developers aiming to create products loved by fans
・Those interested in learning more about FinCommunity Marketing

【Program】

1. Opening speech
2. 〈Talk Session〉Learning the Essence of Fan Building from Success Stories
Takashi Sakuma, Executive Officer & Head of ECD/ACRC Center, Dentsu Digital Inc.
  Kazuko Nakata, Representative Director, Actuary
　　(Former Executive Officer at Starbucks CJ, Lifenet Insurance, etc.)
　 Ryo Nakamura, Kagome, Finance & Accounting Department IR Group
　 Yuichiro Fujita, Representative Director, Fans
3. Naoyuki Sato on the Concept of Fanbase Essential for the Coming Era
  Mr. Naoyuki Sato, Communication Director
4. FinCommunity Marketing: Building New Fans Through Finance
Mr. Yuichiro Fujita, Representative Director, Funds
5. 〈Talk Session〉New Fan Creation Practiced by Osaka Ohsho and Funds
  Yoshihiro Matsumoto General Manager, Marketing Strategy Department, Eat &
Hiroyoshi Shinsai, Deputy General Manager, Business Development Department, Funds
6. Closing Speech

【Speaker Introduction】

Takashi Sakuma
Executive Creative Director / Head of Advanced Creative Center / Executive Officer, Dentsu Digital Inc.
Motto: Every company and every brand has a reason for existing in this world. My job is to help them fully realize that purpose.
Awards: Cannes Lions Silver x2 / AdFest Gold / Clio Silver / Spikes Bronze / ACC Awards Grand Prix / Galaxy Awards Grand Prix / Dentsu Inc. Awards Grand Prix / and many others.

Kasuko Nakata
Representative Director, Actualy Representative Director, Actualy
After working at an advertising agency, she served as Executive Officer at Starbucks Coffee Japan (launching the Japanese market), Head of Marketing and Managing Executive Officer at GABA, and Managing Director and Chief Communications Officer at Lifenet Insurance. Currently, as Representative Director of Actualy, she provides consulting services in incubation, marketing, PR, and more for startups, financial institutions, and various other industries. Author of "Creating Brands Loved by 100,000 People!" (Toyo Keizai Inc., 2012).

Ryo Nakamura
Kagome Co., Ltd. Finance & Accounting Department IR Group
Joined the company as a new graduate in 2000 and has been responsible for public relations and IR since 2010.
Since 2015, he has been dedicated to IR, primarily responsible for communication with individual shareholders.
Certified Management Accountant (CMA) by the Securities Analysts Association of Japan.

Mr. Naoyuki Sato
Communication Director
Chairman of the Board, Fanbase Company. Representative, Tsunagu. Representative, 4th. Advisor for Reconstruction Promotion, Reconstruction Agency. Visiting Professor, Osaka University of Arts. Representative Director, Mutual Aid Japan General Incorporated Association. Director, Satonao Open Lab.
Joined Dentsu Inc. in 1985. Worked as a copywriter, CM planner, and web director before becoming a Communication Director responsible for building entire campaigns. Became independent in 2011 and established Tsunagu. Received numerous awards, including the JIAA Grand Prix for the "Slam Dunk 100 Million Copies Thank You Campaign." Launched 4th, a community management company, in 2015. In 2019, established Fanbase Company as a joint venture between Nomura Holdings, Allied Architects, and Sato Naoyuki. Latest publication: "Fanbase" (Chikuma Shinsho). Other works include "Tomorrow's Advertising" (ASCII Shinsho), "Tomorrow's Communication" (ASCII Shinsho), and "Tomorrow's Planning" (Kodansha Gendai Shinsho).

Yoshihiro Matsumoto
General Manager, Marketing Strategy Department, Eat & Co.
Born in Osaka in 1971, age 48. Graduated from Kobe University's Faculty of Business Administration. Joined Eat & in 2003. Promoted marketing processes for food service businesses including Osaka Ohsho, Taiyo no Tomato Men, and R Baker, as well as for mass-market food products like "Osaka Ohsho Hane Tsuki Gyoza." Strives daily to solve customers' lifestyle challenges and enrich their lives, aiming to become "Japan's leading food life planning company." Director of the Brand Strategy Research Institute, a general incorporated association.

Yuichiro Fujita
Representative Director, FUNDS
After graduating from Waseda University's School of Commerce, joined CyberAgent. Founded a company in 2007 providing web development and marketing support services, which was sold to a publicly listed company in 2012. Launched a major lending-based crowdfunding (social lending) service in 2013 and founded Funds in November 2016.
Launched the online lending fund marketplace "Funds" in January 2019. Goes beyond merely presenting companies with new funding mechanisms, devising innovative approaches to fan formation by integrating finance and marketing. Recipient of numerous awards, including the IVS Summer 2019 LaunchPad Grand Prix.

Hiroshi Shinsai
Deputy Head, Business Development Department, Funds
After graduating from Keio University's Faculty of Business and Commerce, he joined Nomura Securities. After three years in retail sales targeting individuals and corporations, he worked in bond marketing at headquarters. He planned and lectured at customer seminars and internal training sessions focused on bonds.

【About Funds】

Funds provides an online platform enabling individuals to invest in loans to listed corporate groups starting from 1 yen. To date, it has offered approximately 30 funds organized by 12 companies, primarily listed corporations (as of the end of July 2020).
Funds Website: https://funds.jp/
Reference URL: https://funds.jp/lp/fin-community-marketing/