DENTSU DIRECT INC. will hold an online seminar titled "Instagram Management Seminar: Driving 'Want to Buy' and 'Will Buy'" on October 29. Presenters include Nobuyuki Shimizu, General Manager of the EC Solutions Development Department, and Kenji Kobayashi of the Digital Marketing Consulting Department.
This seminar is a rebroadcast of the online seminar held in August, "Instagram Management That Leads to 'Wanting and Buying' ~The New Form of 'Branding × Direct Marketing' in Social Commerce~."
Registration for this event is currently open (deadline: October 27).
From the Secretariat
Facebook launched "Facebook Shops" in May this year, followed by the new "Instagram Shops" feature in July. This enables new ways for consumers to discover products and brands.
This is expected to make consumer behavior increasingly seamless, moving from "seeing on SNS to purchasing on e-commerce."
This seminar will use Facebook and Instagram—platforms transforming into major commerce platforms that will significantly impact future online shopping experiences—as examples. We will discuss brand building through social media and operational methods to drive purchases to e-commerce.
Event Details & How to Apply
Instagram Management That Drives "Want to Buy" ~The New Form of "Branding × Direct Marketing" in Social Commerce~
Date & Time: October 29, 16:00–17:00
Speakers: Nobuyuki Shimizu, General Manager, EC Solution Development Department, DENTSU DIRECT INC.
Mr. Kenji Kobayashi, Digital Marketing Consulting Department, Dentsu Direct Marketing
Target Audience: SNS, EC Operations, and Marketing Personnel at Business Companies
※ Participation is restricted to those in the same industry, service providers, sole proprietors, and students.
Capacity: 100 people (by lottery)
Participation Fee: Free
Application Deadline: October 27
How to Apply: Apply via the URL below. (Lottery results will be notified by email)
Application URL:
https://www.ddm-dentsu.co.jp/seminar/
【Program】
What is Social Commerce?
E-commerce Strategy Using SNS
Building Branding Using Instagram
Account Management Direction
*This is a rebroadcast of the webinar held in August.