New "Takarakuji" Brand TV Commercial Featuring 11 Star-Studded Commercial Characters
The new TV commercial for the "Takarakuji" brand, titled "Dreaming Takarakuji," will air starting October 30. The concept is: "Dreaming connects to the future. With DREAM, we go."
The commercial features Jumbo Lottery CM characters Satoshi Tsumabuki, Riho Yoshioka, Ryo Narita, Yuma Yamoto, and Mio Imada, along with Number Lottery "Lotto" and "Numbers" characters Goro Inagaki, Tsuyoshi Kusanagi, and Shingo Katori; "Bingo 5" characters Ryunosuke Kamiki and Mone Kamishiraishi; and "Scratch" character Luffy, the protagonist of 'One Piece'. Crossing the boundaries of each lottery product, a total of 11 people have gathered.
In the commercial, the 11 share their thoughts on "dreams" and "the future" in a relay format.
Amidst significant changes in people's lifestyles and increasing uncertainty about the future, this campaign was created with the hope that the lottery can become an opportunity to "dream" and "envision the future."
The performers were asked to appear as their authentic selves rather than playing roles, aiming to create a genuine message of encouragement for the world. This expresses a distinct worldview for the lottery, different from the individual product commercials.
In post-shoot interviews, cast members shared their dreams for next year, expressing hopes for the pandemic's end while mentioning: "I want to take a leisurely trip overseas," "I hope to continue in this fun and interesting commercial series," "I want to hold live events where I can meet everyone directly," and "I want to join the 'family' of the Jumbo Lottery series commercials."
Official Lottery Website: https://www.takarakuji-official.jp/
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