The winners of the 73rd Dentsu Inc. Advertising Awards have been decided, with Suntory Holdings selected for the Grand Prize. This marks Suntory Holdings' 23rd win since the 66th awards.
While results are typically announced in May, the 2020 schedule was postponed due to the impact of the novel coronavirus. The selection process was conducted online, determining the "Highest Award" for each category and the "Grand Prize" from among 1,398 submitted entries.
【Grand Prize】Suntory Holdings Limited
【Print Advertising Grand Prize】TV Asahi Corporation/Toho Co., Ltd.
【Audio Advertising Grand Prize】Dai-Nichi Jochugiku Co., Ltd.
【Film Advertising Grand Prize】Suntory Holdings Limited
【OOH Advertising Grand Prize】Suntory Holdings Limited
【Best Brand Experience】Shiseido Co., Ltd.
【Best Area Activity】Japan Park & Resort Co., Ltd.
【Best Innovative Approach】Suntory Holdings Limited
Suntory Holdings, which received the Grand Prize, was recognized for outstanding achievements across its advertising activities. This included winning the Grand Prize and Silver Prize in "Film Advertising," the Grand Prize and Gold Prize in "OOH Advertising," the Grand Prize in "Innovative Approach," two Gold Prizes and a Silver Prize in "Audio Advertising," and a Silver Prize in "Brand Experience."
The 74th Dentsu Inc. Advertising Awards accepted entries from April 1 to 28, 2021.
For details , please refer to the official Dentsu Inc. Advertising Awards website's submission guidelines.