[Participants Wanted] Experience the Ideation Methods Developed by Dentsu Inc. Team B!! Workshop to be Held

If their main job is considered "Side A," Dentsu Inc.'s B Team (hereafter referred to as the B Team) treats each employee's personal activities, previous jobs, academic majors, and hobbies as "Side B," aiming to leverage these in their work.

The B Team, which continuously unveils new concepts and projects, will host the "New Concept Encyclopedia: Real-Life Edition!! Dentsu Inc. B Team's Creative Thinking Workshop x4" online on March 2 and 16.

The workshop offers a quick and easy experience of the original creative thinking methods featured in the book " The New Concept Encyclopedia, " published in 2020. This book compiles the 'Dentsu Inc. B Team's New Concept Gathering' series originally serialized in Forbes Japan.

The Real-Life Edition of "The New Concept Encyclopedia"!!
Experience Dentsu Inc. B Team's Creative Thinking Methods Workshop x4
■Schedule: Session 1: Tuesday, March 2
　　　  Session 2: Tuesday, March 16
■Capacity: 400 people
■Participation Fee: Session 1: ¥3,000 / Session 2: ¥3,000
　　　　  Attend Both Sessions: ¥5,000 (All prices include tax)
■Participation Method: Using the online meeting system "Zoom".
*For details on participation methods and content, please see the registration page.

【Seminar Content】
＜Session 1 / March 2＞
Facilitator: Hidetoshi Kurashige (Former Dentsu Inc. B Team Leader)
① 7:00 PM - 8:00 PM
"Underdog Tag" (Akane Yamada, Beauty Specialist)
The concept of original, powerful "tags" that open markets and create opportunities with just one word. This session features her, an active Instagrammer herself, detailing precedents and development methods while conducting a workshop to create underdog tags.
Details on "Underdog Tags" can be found here
 

②　8:00 PM - 9:00 PM
"Experience Prescriptions" (Yukiya Yamane, Pharmacy Specialist)
The idea of prescribing "experiences" that improve your condition, much like medicine treats illness. Using the major life change of working from home as a theme, we'll work together to find "medicine-like experiences" hidden in our daily lives and gain hints for designing our routines through these prescriptions.
Details on "Experience Prescriptions" can be found here
 

＜Session 2 / March 16＞
Facilitator: Tomoyuki Torisu (Peace)
③　7:00 PM - 8:00 PM
"The Chance of Nothingness" (Toru Oyama, Play)
When you think there's nothing left!—that's precisely where the seeds of ideas lie hidden. Try a new way of thinking with this reversal of perspective. Facilitated by an analog game designer, his workshops always end up generating ideas while you're having fun.
Details for "The Chance of Nothing" can be found here
 

④　8:00 PM - 9:00 PM
"The Less Method" (Yuko Uezu, Molecular Cuisine / Harp)
An approach where new things emerge by deliberately leaving the main element absent (less) – like a band without a guitarist or a brand without a brand. We'll share this method of thinking that strips away preconceptions to uncover hints for fresh ideas.
Details on "The Less Method" can be found here