[Participants Wanted] "So, How Do We Actually Do DX? ~ Dentsu Inc. DX Planners Reveal Their Methodology ~" March 8 Event

#Marketing#Digital/Technology#Digital Transformation#Waseda University

WASEDA NEO, which provides a "co-creation space" for leaders shaping the next era to spark true innovation, has partnered with Dentsu Inc.'s news site "Web Dentsu Tsūhō" to offer the "Web Dentsu Tsūhō × WASEDA NEO Collaborative Lecture Series"—an online course for working professionals featuring Dentsu Inc. creators as instructors. The fourth session will be held on March 8 (6:00 PM - 7:30 PM).

This session's theme is "So, How Do We Actually Do DX? ~ Dentsu Inc. DX Planners Reveal Their Methodology ~".
The instructor is Shigeta Misawa, Senior Marketing Planner at Dentsu Inc. The participation fee is ¥3,300, and registration is open until 1:00 PM on the day of the event.

「結局DXってどうすればいいの？～電通DXプランナーがメソッドを大公開～」3月8日開催

【Lecture Overview】
As an example of DX application, new ways to connect with consumers will be introduced.

Why do we need to pursue DX in the first place?
―We used to do face-to-face sales, but now we do sales via video conferencing―
While such cases can be considered DX, simply replacing existing operations with digital alternatives leads to homogenization when competitors adopt the same solutions.

DX is ultimately just one means to grow your business.
By combining digital technology with your company's vision and the experiences you want to provide customers (DX), you can create new connections unlike anything before.

In this lecture, using practical examples, I aim to provide an opportunity to consider themes such as why DX is necessary, where to begin, and what constitutes the "unique DX" your company should pursue.
 

Date & Time: March 8, 6:00 PM - 7:30 PM
Location: Online (Zoom)
Registration:
https://wasedaneo.jp/course/course-detail/8154/

【Speaker】
Shigeta Misawa / Senior Marketing Planner
Joined Dentsu Inc. in 2006. Spent 8 years in sales handling retail clients, working on flyer and commercial production before transferring to the planning section. Currently engaged in planning work for CRM utilizing customer information, service development, and new business creation.

■Web Dentsu Inc. News Articles
・What's the difference between companies that succeed with DX and those that don't?
・Planners Visit: The Field That Catches Their Attention

[Participants Wanted] "So, How Do We Actually Do DX? ~ Dentsu Inc. DX Planners Reveal Their Methodology ~" March 8 Event

Why do we need to pursue DX in the first place? ―We used to do face-to-face sales, but now we do sales via video conferencing― While such cases can be considered DX, simply replacing existing operations with digital alternatives leads to homogenization when competitors adopt the same solutions.

DX is ultimately just one means to grow your business. By combining digital technology with your company's vision and the experiences you want to provide customers (DX), you can create new connections unlike anything before.

In this lecture, using practical examples, I aim to provide an opportunity to consider themes such as why DX is necessary, where to begin, and what constitutes the "unique DX" your company should pursue. &nbsp;

Also read

Why do we need to pursue DX in the first place?
―We used to do face-to-face sales, but now we do sales via video conferencing―
While such cases can be considered DX, simply replacing existing operations with digital alternatives leads to homogenization when competitors adopt the same solutions.

DX is ultimately just one means to grow your business.
By combining digital technology with your company's vision and the experiences you want to provide customers (DX), you can create new connections unlike anything before.

In this lecture, using practical examples, I aim to provide an opportunity to consider themes such as why DX is necessary, where to begin, and what constitutes the "unique DX" your company should pursue.