[Participants Wanted] Online Seminar: "CRM: Learning from 10 Billion Yen Brands"

DENTSU DIRECT INC. will hold an online seminar titled "Learning CRM from 10 Billion Yen Brands: What Defines a Higher Level of Customer Experience?" on March 5.

Single-item repeat mail-order sales, exemplified by health foods and cosmetics, have seen major manufacturers enter the market since the 2000s. Recent years have also seen continued entry from e-commerce players, making the sector increasingly vibrant. Particularly, the crisis faced by brick-and-mortar businesses during last year's COVID-19 pandemic accelerated the shift towards "direct" approaches that lead customers directly to purchase. This makes CRM crucial for building relationships with customers and increasing repeat and loyal customers.

"We haven't started approaching existing customers yet because we just launched our business." "We're prioritizing new customer acquisition and haven't fully implemented CRM." "We're following textbook CRM programs but still lack confidence." This seminar addresses such challenges by imparting essential CRM know-how that transcends online/offline boundaries. It provides insights for activating customer communication, featuring the latest case studies from companies that achieved significant growth through CRM initiatives.

Learning from 10 Billion Yen Brands: What Defines a Premium Customer Experience?
【Event Overview】
Date & Time: March 5 (Fri) 4:00 PM - 5:00 PM
Target Audience: Advertising, Sales Promotion, and Marketing Personnel at Business Companies
Capacity: 100 people (by lottery)
Participation Fee: Free
Application Deadline: Wednesday, March 3
How to Apply: Please apply via the URL below (lottery results will be notified by email).
https://www.ddm-dentsu.co.jp/seminar/

【Program】
● Challenges for 10-Year-Old Brands and New E-Commerce Entrants
● What Are Loyalty Initiatives That Capture Customer Insights?
● Effective Data Analysis for CRM (From Business Visualization to Forecasting and Clustering)
● New Customer Touchpoints (Introduction to Customer Nurturing Using LINE)
● Q&A
※Program subject to change without notice.

【Recommended for】
・Those primarily using web ads for new customer acquisition but facing challenges with customer retention.
・Have started direct sales but are struggling to increase revenue.
・Have exhausted all possible strategies, reached saturation point, and are unsure what to do next.

【About the Instructor】
DENTSU DIRECT INC.
Business Consulting Division 2 Manager, Kazuko Suetsugu
With extensive experience in direct marketing from both the business owner and full-service agency perspectives. Involved in launching direct sales operations for multiple major manufacturers, growing brands to over 3 million members. Manages CRM projects across all business lifecycle phases and challenges, including customer acquisition, loyalty development, and reactivating dormant accounts. Certified DM Marketing Expert Instructor by the Japan Direct Mail Association.