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Dentsu Inc. Publishes "Information Media White Paper 2021," Also Selling Digital Edition
Dentsu Inc. released the " Information Media White Paper 2021 " through Diamond Inc. on March 4. The digital edition is also available for purchase at major e-book retailers. The editor is Dentsu Media Innovation Lab.
¥16,000 + tax, ISBN 978-4-478-11271-7
Digital Edition "Information Media White Paper 2020"
¥9,800 + tax
The opening feature I, titled "The Information Media Industry During the COVID-19 Pandemic," reveals how the novel coronavirus changed people's lives and media consumption behaviors in Part 1: "Changes in Daily Life and Media Contact During the Pandemic." It also summarizes the impact of COVID-19 on the information media industry in Part 2: "Complete Record: Monthly Table 2020/2-12 - The Pandemic and Movements in Each Information Media Industry."
Feature Section II provides detailed explanations on "New Media Trends" such as simultaneous terrestrial broadcast streaming, 5G, the metaverse, and short movie services.
Furthermore, it provides detailed analysis of industry trends across 13 sectors of the information media industry (Newspapers/Publishing/Music/Feature Films & Video Software/Animation/Games/Radio & Television/Satellite Broadcasting & Cable TV/Telecommunications/Online Services/Advertising/Mail Order/Events) using comprehensive data and graphs.
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