"Textbook on Digital Technology for Business Growth" Now Available

Tomohiro Katayama, Senior Business Producer at Dentsu Inc. and Executive Officer and Chief Strategy Officer at SEGA XD CO., LTD. has published his book " Textbook on Digital Technology for Business Growth " (published by Daigaku Kyoiku Shuppan) on March 15.

This book is a practical business guide written by an author engaged in business development using digital technology. It explains everything from "What is digital?" to "How to understand and utilize digital technology?" amid the accelerating penetration of new technologies into daily life and business.

University Education Publishing, 280 pages, ¥2,200 + tax, ISBN: 978-4-86692-123-5

[Main Table of Contents]
Chapter 1: The Digital Technology Changes Happening Around Us
Chapter 2: A Framework for Understanding Digital Technology
Chapter 3: Experiential Value and Measurement of Digital Technology
Chapter 4: Stakeholder Perspectives for Considering Digital Technology Business
Chapter 5: Evaluating Digital Technology from a Regulatory Perspective
Chapter 6: Toward Utilizing Digital Technology
Chapter 7: Key Considerations for Making Digital Technology a Business
Chapter 8: Marketing Digital Technology
Chapter 9: Summary
 

【Author's Comments】
In recent years, as companies and businesses grow through new ventures, marketing, and digital transformation, the necessity of understanding digital technology has only increased with the times. Furthermore, within this vibrant market environment, new buzzwords and services in this field emerge one after another.
This book distills my experience and the invaluable cooperation of many stakeholders to explore how businesses can approach these developments in a versatile and practical manner within such an environment.
I sincerely hope those of you who will be involved in leveraging new digital technologies in your work will find this book useful.
 

【About the Author】
Tomohiro Katayama
Senior Business Producer, Business Co-creation Division, Dentsu Inc.
Director and Executive Officer, CSO, SEGA XD CO., LTD.
Born in Tokyo in 1987. After graduating from Keio University's Faculty of Science and Technology in 2010, he founded an e-learning service during his graduate studies at Keio University to help job seekers practice recruitment exams. He managed the company for two years before selling it via a site M&A. Upon completing his graduate studies in 2012, he joined Dentsu Inc.
After joining Dentsu Inc., consistently worked in new business development divisions. Led various business development initiatives leveraging digital technology and business methodologies. Concurrently, served as the lead for promoting open innovation collaborations and provided advisory services on digital environment strategy and UX.
In July 2019, following Dentsu Inc.'s capital participation in SEGA XD CO., LTD. as a merged company, he concurrently assumed the role of Director.