Dentsu Inc.'s Ryohei Manabe wins "2020 Creator of the Year" award

It was announced that Ryōhei Manabe, Group Creative Director at Dentsu Inc., has been awarded the "2020 Creator of the Year" prize by the Japan Advertising Association (JAAA).
    
This award honors the individual creator from JAAA member companies who produced the most outstanding creative work in 2020. Established in 1989, this year marks its 32nd edition. This is the 30th time a Creator of the Year has been selected from Dentsu Inc.

Manabe was recognized for his positive creative work that gave courage and hope to many people during the unprecedented uncertainty of 2020, a special year, and for his swift response in creating new normal communication that symbolized the era.

Additionally, Kazuhiro Shimura (Creative Director, Creative Planning Division 4) from Dentsu Inc. was selected as one of the nine recipients of the "2020 Creator of the Year Medalist" award.

■Ryohei Manabe
Dentsu Inc. Creative Planning Division 5
Group Creative Director

[Award Comment]
I've always admired past recipients of this award, but it felt out of reach, so I'm truly honored. This is thanks to our clients, my team members, the seniors who nurtured me, my peers and juniors—so many people. Recently, I've reaffirmed that advertising creative is fascinating and a profoundly deep field I want to explore for a lifetime. I truly feel that the areas where I can be useful are expanding as I leverage the skills I've cultivated. In these difficult times, I want to help brighten the world, even just a little. I will press forward humbly, learning every day.
 
【Major Creative Work】
■ Otsuka Pharmaceutical Pocari Sweat 2020 "Pocari NEO Chorus"

■ ASICS "It's All About the Body." "ASICS FIRST RUN"

■ NewsPicks Studios Chief Creative Officer
　Economic Talk Variety Program "OFFRECO."
　NewsPicks "NewsPicks NewSchool"