Dentsu Inc. Copywriter's Idea Generation Know-How "100-Idea Thinking" Now Available

The book " 100-Idea Thinking: Eliminate 'Can't Write,' 'Can't Think of Anything,' and 'Won't Pass' " by Dentsu Inc. copywriter Yukio Hashiguchi (Magazine House) was released on April 15.

Magazine House, 256 pages, ¥1,650 (tax included), ISBN 9784838731497

This book reveals the "know-how for generating excellent ideas" cultivated by the author through his extensive experience as a copywriter. It introduces practical know-how immediately useful for all professions, not just advertising, including insights like: "You can't generate good ideas if you don't understand what an idea is. Know-how is essential for idea generation," and "People who generate excellent ideas share a common trait: they produce a huge number of ideas."

[Examples of "Thinking Approaches" Introduced in This Book]
■ Self-Interview – A method to draw out your "true feelings" like pulling on a string of potatoes
■ Negative Thinking – Complaints and dissatisfaction are your greatest sources of material
■ Utilize White Space – Expand Your Thinking Enjoyably, Even Without a Dedicated Notebook
■ Change Your Perspective – Dramatically Improve Idea Quality with "Protagonist Setting"
■No Post-its or PowerPoint Needed—The Worst Tools for Robbing You of "Thinking Power" and "Creativity"
 

【Author Profile】
Yukio Hashiguchi
Copywriter / Creative Director
Member of TCC. Recipient of numerous awards including the Galaxy Award, Good Design Award, Asahi Advertising Award, Mainichi Advertising Design Award, and ACC Award. Recent notable works include "Ghana Chocolate" (Lotte), "SKY PerfecTV! Sakai Councilman Series," "Demae-can," and the "25th Anniversary Poster for Onihei Hankachō." Author of 'Word Diet' (Sendenkaigi) and 'Copy That Gets Shared a Million Times' (Seibundo Shinkosha).

 

■Web Dentsu Inc. Book-Related Series
100-Idea Thinking: Eliminate "Can't Write," "Can't Think of Anything," and "Won't Get Approved"