Dentsu Inc. and OneCareer to Hold One-Day Seminar on New Generation Z Graduate Hiring Cases on July 9 (Participants Sought)

Dentsu Inc. and OneCareer are launching "OPEN HR LAB (β)" (Open HR Lab Beta), a one-day program for corporate executives and hiring managers that explains and examines new examples of new graduate recruitment emerging in the rapidly changing job market. It will be held online for free on July 9. Participants are currently being recruited.

In the "Circle Up Survey"*1 conducted nationwide among university students in 2021, 96.1% responded that they "want job placement guaranteed before joining a company." 76.6% stated they "plan to resign or change jobs within 5 years," and 34.6% believe "the company they join will no longer exist by the time they reach age 65." These figures show an upward trend compared to last year's survey on the same topics. As work styles outside traditional corporate employment diversify, the notion that "employment means joining a company" is becoming an outdated value for Generation Z students.

In response to these major shifts in the job market, "OPEN HR LAB (β)" features Dentsu Inc. explaining marketing methodologies and creative development approaches for recruitment. OneCareer invites corporate HR personnel to present and discuss the latest recruitment case studies.

*1: Circle Up Survey
Survey Period: June 3, 2021
Survey Participants: 205 university students (freshmen to seniors) registered on the university club-specific app "Circle Up"
Survey Region: Nationwide
 

【OPEN HR LAB (β) 1-Day Workshop Details】
■Date & Time: Friday, July 9, 2021, 6:00 PM - 8:00 PM
■Target Participants
・Individuals belonging to corporate HR departments (especially new graduate recruitment departments)
・Individuals seeking to acquire marketing and creative skills in the recruitment field
■Registration Period: Thursday, June 17, 2021 - Friday, July 9, 2021, 5:00 PM
■Registration Link:https://openhrlab-20210709.peatix.com

【Course Content】
This lecture and Q&A session aims to enable corporate HR personnel to: ① articulate their company's recruitment challenges, ② plan recruitment communications, and ③ develop recruitment activity plans.