74th Dentsu Inc. Advertising Awards Winners Announced
The winners of the 74th Dentsu Inc. Advertising Awards have been announced, with Suntory Holdings selected for the "Grand Prize." This marks the company's second consecutive year winning the Grand Prize and its 24th overall. Suntory received the top award in two categories—"Film Advertising" and "Brand Experience"—and Gold Awards in two other categories—"Film Advertising" and "Innovative Approach"—recognizing its outstanding achievements across all advertising activities.
Two Grand Prizes awarded to Suntory Holdings
A total of 1,190 entries were submitted, with all processes from submission to judging conducted online. Eligible entries were advertisements implemented between April 2020 and March 2021 (March 2020 to March 2021 for the Brand Experience and Area Activity categories). Consequently, many entries featured expressions unique to the COVID-19 pandemic era, while numerous others addressed social issues.
【Grand Prize】Suntory Holdings
【Print Advertising Grand Prize】Otsuka Pharmaceutical
【Audio Advertising Grand Prize】Otsuka Pharmaceutical
【Film Advertising Grand Prize】Suntory Holdings
【OOH Advertising Grand Prize】Seiko Holdings
【Brand Experience Grand Prize】Suntory Holdings
【Area Activity Grand Prize】Iwate Nippo
【Best Innovative Approach】Yahoo! Japan / National Police Agency
【Special Award】Fujiko F. Fujio Productions / Fujiko F. Fujio Museum, Kawasaki City
【SDGs Special Award】KAI Corporation
For details, please check the official website of the 'Advertising Dentsu Award '.
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