[Free Download] "Easy-to-See COVID-19 Prevention Pictograms Ver.3" Updated with Essential New Measures

(This article is an edited version of content originally published in the web magazine " cococolor, " operated by Dentsu Inc. Diversity Lab.)

While the spread of the novel coronavirus has been contained, measures will continue to be required in various settings.

Various economic activities are gradually resuming. People's spheres of activity are also expanding. This raises concerns about places where people gather. Restaurants, companies, schools, event venues, commercial facilities, lodging at travel destinations, and transportation services are all implementing infection control measures. To ensure this information is effectively communicated and to help businesses promote their efforts, these pictograms can be used free of charge in various places: posters displayed in front of stores, websites, advertisements, and more.
(Please ensure you fully review the usage guidelines before use)

Easy-to-understand, clear pictograms created with universal design (62 types total)

Universal design refers to design created with the intention of being accessible to diverse groups, including people with disabilities, the elderly, foreigners, and children. Efforts are made to ensure the meaning is conveyed in the most easily understandable form possible. Additionally, care is taken to ensure they are easy to see for people with low vision, preventing lines from becoming too thin and difficult to see when blurred. Regarding color, consideration is given to color vision diversity, using colors that are easily recognized by many people. Furthermore, considering long-term display in public spaces, refreshing colors are chosen that maintain high visibility while being easy to spot.

Two types of event venue templates were created: one in "Easy Japanese" for better comprehension by those with overseas roots, and one in standard Japanese.

The number of foreign residents in Japan as of the end of June 2020 was 2,885,904 (according to the Immigration Services Agency website). While foreigners are often assumed to speak English, the overwhelming majority have a native language other than English. It has become clear that materials written in "Easy Japanese" are more easily understood than those in English. Two types of templates are provided.

※The pictograms below are tools to help convey users' proactive COVID-19 countermeasures more clearly (they do not present or recommend the measures themselves).

We have also created a template for precautions to take if a family member becomes infected, for use in guidance from local governments, public health centers, etc.

Production: Kenji Ueda, Hiroshi Tashiro (Dentsu Inc. Diversity Lab "Visibility Project")
 
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