February 4 is World Cancer Day. The smiles and words of cancer survivors living authentically will be displayed at Kasumigaseki Common Gate.

The "LAVENDER RING" project, aiming for a society where people can live with a smile even after cancer, is exhibiting smiling posters of 48 working cancer survivors and the real voices of 8 individuals at Kasumigaseki Commogate. "LAVENDER RING" is a project involving volunteer Dentsu Inc. employees participating alongside Shiseido and the certified NPO Cancer Net Japan. Last year, on World Cancer Day, they published the photo book "Living Authentically: 206 Smiles and Thoughts of Those Living with Cancer." This exhibition is based on that photo book. The exhibition runs from Monday, January 31, 2022, to Thursday, February 10, 2022.

■About the Book "Living Authentically: 206 Smiles and Thoughts of People Living with Cancer"
This photo book compiles the journey of LAVENDER RING's approximately four years of activities since its founding, along with posters created during the popular event "MAKEUP & PHOTOS WITH SMILES," which started simultaneously with the group's launch. Published by Hearst Fujingaho on February 4, 2021, World Cancer Day.

The 206 cancer survivors featured represent a remarkable diversity: children, mothers juggling childcare, professional futsal players, models, nurses, and doctors. Each shares the philosophy they developed after confronting "what it means to live" following their diagnosis. This book offers courage not only to cancer survivors and their supporters—family and friends—but to anyone grappling with life's challenges. In Japan, where one in two people will develop cancer, it's safe to say this book is relevant to everyone.

Book details here

■About LAVENDER RING
LAVENDER RING was founded in 2017 with the vision of creating a society where people can live with smiles even after a cancer diagnosis. It is a space where volunteers—including companies, individuals, government agencies, schools, and hospitals—who share its mission freely participate. Each contributes what they can, taking concrete actions to realize a society where people can live with smiles even after cancer. While internationally recognized symbol colors exist for specific types of cancer, the "lavender" championed by LAVENDER RING represents all types of cancer. The name LAVENDER RING was chosen with the wish that "our feelings will spread beyond cancer patients themselves, extending to their families, healthcare professionals, friends, and colleagues."