[Participants Wanted] Do! Solutions Webinar: "Male Paternity Leave Makes Companies Stronger" - February 24
Dentsu Inc.'s problem-solving marketing information site, Do! Solutions, is recruiting participants for its webinar "Male Parental Leave Makes Companies Stronger," scheduled for February 24.
Men take paternity leave for their families and for their spouses. What is often overlooked in this context is that as more men take paternity leave, companies themselves also grow. Japan's male paternity leave uptake rate has reached the 12% range. New systems resulting from legal revisions also start this year. 2022 is also a year of opportunity for companies.
In this webinar, Dentsu Inc.'s father-focused team " Paparabo," which advocates for "Paternity Transformation" (PX) – signifying transformation beginning with fatherhood – will comprehensively introduce the strategic benefits for companies in promoting male paternity leave.
Do! Solutions Webinar ~February 2022~
Male Parental Leave Makes Companies Stronger.
The Proposal: "Paternity Transformation" (PX)
In 2022, the Year of Mandatory Parental Leave: Creating a Win-Win-Win for Organizations, Individuals, and Society.
【Overview】
Date & Time: Thursday, February 24, 14:00–15:00
Cost: Free
Format: Zoom Webinar
Registration Deadline: Monday, February 21, 17:30
Capacity: First 500 registrants
■Register and view seminar details here
【Program】
Chapter 1: Male Parental Leave is Poised to Break Through in 2022.
Introduction to Dentsu Inc. Papalab and a brief review of the social context surrounding childcare leave.
Chapter 2: Parental Leave is the Ultimate Incentive.
Explore the profound value of the childcare leave system for individual employees.
Explained from the perspective of male employees and based on the actual experiences of those who have taken it.
Chapter 3: Companies Strong in Parental Leave Become Stronger Companies.
Comprehensively introduces the strategic benefits for companies in promoting male employees' childcare leave.
Chapter 4: Dentsu Inc.'s Work Isn't Advertising, It's Solutions.
Parental leave is a valuable system, yet it still struggles to gain widespread adoption.
How can it be promoted? What can Dentsu Inc. (Paparabo) do?
【Speaker Profile】
Copywriter, Dentsu Inc.
Yohei Ugaeri
As a copywriter, he handles communications for various industries. In 2017, he took approximately six months of childcare leave following the birth of his first daughter. His account of this experience, "Male Copywriter Takes Childcare Leave," was serialized in Web Dentsu Tsūhō. Due to reader response, it was published as a book under the same title in 2019 (published by Daiwa Shobō). Furthermore, in 2021, it was adapted into a drama series starring Seto Yasushi, airing on WOWOW and currently available for streaming. A DVD-BOX is scheduled for release in April 2022.
Major awards include Adfest Silver Prize, TCC Newcomer Award, Asahi Advertising Award, ACC Craft Award, and others. Lives in Tokyo with his corporate employee wife and daughter. Affiliated with Papalabo.
Dentsu Inc. Solution Director
Katsuhide Kumaki
After joining Dentsu Inc., he primarily worked in the marketing division. After several years in sales, he transferred to his current role in the solutions division. He provides solutions that drive client business success with a broad perspective extending beyond mere promotion. His experience spans diverse industries including mobile phones, beverages, toiletries, confectionery, banking, leisure facilities, automobiles, insurance, pharmaceuticals, and distribution.
Lives with his wife and two children. Took paternity leave in 2015 and 2021, and has been actively sharing his experiences within the company. Belongs to Papalab.
Dentsu Inc. Senior Solution Planner
Rei Hattori
Since joining Dentsu Inc., has worked as a marketing planner supporting client companies with communication planning and branding, alongside consulting on business integration, new venture entry, product development, and employee growth program development.
Representative of Papalab since 2017. Supports family-targeted brand/product marketing, identifies realities and trends among fathers and families while disseminating information, and produces and distributes parenting content. Family of four: wife and two daughters. Took childcare leave in 2017.
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