US-based ★ "Agency A-List" Dentsu Inc. Aegis Network delivers solid results

 

Ad Age magazine announced its annual "Agency A List." This honors agencies that tackle difficult challenges with "big ideas," demonstrating creativity that transcends advertising, regardless of genre—traditional, digital, or otherwise. In the Media category, Dentsu Inc. Aegis Network (DAN)'s Kara (photo) was named Agency of the Year for the second consecutive year. Also from DAN, digital agency 360i ranked in the top tier of the A-List for the second consecutive year, while digital creative agency Firstborn was selected as one of the "10 Agencies to Watch."

 

 

DAN's collaborative structure is highly regarded

Kara, named Media Agency of the Year for the second consecutive year, maintains its cutting-edge position by attracting new talent. It also achieved outstanding results in securing new business. It has built a collaborative framework within DAN, including Isobar, Posterscope, McGarry Bowen, and 360i, all part of the same network. Clients recognize this corporate culture as one of the agency's strengths.
Details at AdAge→　http://bit.ly/LJg1aF
Carat Is Ad Age's 2014 Media Agency of the Year
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360i: Groundbreaking Ideas and Efficiency Focus

Brian Wiener, Chairman

Ranked third among all 10 agencies on Ad Age's A-list, 360i secured its spot for the second consecutive year after placing second the previous year. During the 2013 Super Bowl, when a power outage occurred during the game, the agency tweeted "Dunk in the dark" through a joint team with cookie brand Oreo. This became the most reported, discussed, and analyzed tweet in social media marketing history. Haines' campaign, which boldly asked consumers about their underwear color, also achieved 356 million media impressions. The company's high standing stems from strategies grounded in solid principles, such as incorporating groundbreaking ideas while supporting clients' organizational efficiency improvements. Chairman Brian Weiner commented, "It's important not to confuse real-time marketing with minute-by-minute marketing. In a rapidly changing world, the ability to organize for success is required."
Details at AdAge→　http://bit.ly/1cOYisU
360i Ranks No. 3 on Ad Age's 2014 Agency A-List
Increased Its Revenue 15%, Reaching $700B in Billings

Ranked first on the list is WPP's Grey. Under Global CEO Jim Heakin, the agency has shed its outdated image in recent years. It earned recognition for demonstrating innovative creativity and achieving double-digit revenue growth. Second-ranked Mullen, while less well-known, has brought fresh energy to the advertising industry, succeeding in winning major accounts and executing unconventional campaigns. Ranked fourth and below were Droga5, Anomaly (MDC Partners), 72andSunny (MDC Partners), Weber Shandwick (Interpublic), 180LA (Omnicom), Latinworks (Omnicom), and R/GA (Interpublic).
Details at AdAge→　http://bit.ly/1fBeXki
Ad Age's 2014 Agency A-List
They snagged the coveted accounts, hatched the brightest ideas and reaped real business results for clients. Simply put, they're adland's best.

Firstborn: High Hopes for Future Performance

Firstborn, named an agency to watch this year, achieved a 50% revenue increase in 2013, driven by new business. The company is also moving to significantly expand its production studio and strengthen new areas like reward programs.
Details at AdAge→　http://bit.ly/1fIg3tG
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