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"Advertisements That Bring Back Smiles Around the World - Good Ideas for Good III" Exhibition Opens at Ad Museum Tokyo on June 4
Ad Museum Tokyo will host the exhibition "Advertisements from Around the World That Bring Back Smiles — Good Ideas for Good III" from Saturday, June 4 to Saturday, August 27.
The "Good Ideas for Good" exhibition, which showcases advertising communication tackling social issues, began in 2016, making this the third installment. Noting the popularity of works showcasing "an approach that attempts to solve serious social issues with high-quality humor" at the 2021 exhibition "The World's Creatives Have Arrived!", this exhibition sets its theme as "Humor" and introduces approximately 50 advertising communications from Japan and abroad.
Organizer: Hideo Yoshida Memorial Foundation, Ad Museum Tokyo
Cooperation: Makoto Tsunoda Office / Taki Corporation Taki Studio / D&AD / The One Club for Creativity / Cannes Lions Japan Office / The Nikkei Inc.
Dates: Saturday, June 4 - Saturday, August 27
Venue: Ad Museum Tokyo Special Exhibition Hall (Hall B)
Caretta Shiodome, 1-8-2 Higashi-Shimbashi, Minato-ku, Tokyo
Hours: Tuesday–Saturday 12:00 PM–6:00 PM
Closed: Sundays & Mondays (Other irregular closures may occur)
Admission: Free
*Opening hours and days may change depending on circumstances
*Admission is by reservation only. Please check the Ad Museum Tokyo website for the latest opening information.
■Reserve your admission here
■About Ad Museum Tokyo
Since opening in 2002, the museum has welcomed over 2 million visitors and continues its mission to deepen understanding of advertising's social and cultural value. It boasts a collection of approximately 330,000 items spanning from the Edo period to the present day. The library offers access to advertising and marketing-related books, as well as the ability to search and view the digital archive of advertising works.
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