Dentsu Inc. Japan Network strengthens its BX and DX capabilities through collaboration with Ignition Point Inc.

Dentsu Group has formed a capital alliance with Ignition Point Inc., which supports corporate innovation and transformation. Following this, Dentsu Japan Network (DJN)*1 will collaborate with Ignition Point Inc. to strengthen its business in the Business Transformation (BX) domain, which realizes business transformation for client companies, and the Digital Transformation (DX) domain, which realizes transformation of marketing foundations.

DJN is advancing "Business Formation Transformation" aimed at evolving into an "Integrated Growth Partner" committed to the sustainable growth of client companies and society. It is focusing on enhancing competitiveness across four business domains (AX, BX, CX, DX)*2.

Meanwhile, Ignition Point Inc. has been developing two core businesses since its founding: a consulting business that leverages its strengths in creating new businesses and addressing BX/DX challenges to solve issues faced by society and client companies; and an innovation business that sparks new ventures by building ecosystems involving companies, academia, and government.

Synergistic effects are anticipated by combining Ignition Point Inc.'s strengths with DJN's conceptualization, execution, and networking capabilities.

■Press release regarding this matter is available here
Dentsu Group Release
Release by Ignition Point Inc.

※1 Dentsu Japan Network (DJN) refers both to an internal company within the Dentsu Group and to the corporate network itself, comprising approximately 160 domestic Dentsu Group companies.

※2 AX (Advertising Transformation) domain: The advertising transformation domain that achieves advanced and efficient advertising. BX (Business Transformation) domain: The business transformation domain that achieves business transformation for client companies. CX (Customer Experience Transformation) domain: The customer experience transformation domain that designs and realizes optimal customer experiences. DX (Digital Transformation) domain: The digital transformation domain that achieves transformation of the marketing foundation.