Developing the recycled PP band kit "loop+loop" from unused plastic products

Seven companies*1 under dentsu Japan and Pantec have jointly developed the "loop+loop (Loop Re Loop)" recycled PP band kit, which recycles unused clear file folders into PP bands to create necessary items. Using the recycled PP bands, users can handcraft items like compact document bags or larger tote bags.

This kit was developed as the second phase of the "Don't Let It End PROJECT"※2, which promotes the upcycling of unused plastic products and addresses various social issues. We believe that experiencing this previously invisible loop of resource circulation—where recycled materials are used to create new items—will also serve as an opportunity to heighten employees' environmental awareness.

loop+loop Recycled PP Band Kit
 

Items created with the kit. From left: document bag, trash bin, tote bag.

Additionally, collection of clear file folders is handled by Dentsu Solari Inc., a subsidiary of the Dentsu Group Inc. For assembly and packaging of PP band kits, the project collaborates with the NPO "Minato Disability Welfare Corporation," introducing ultra-short-term employment of less than 20 hours per week.

The project promotes DEI initiatives across the board, including establishing a framework where work is organized in 3-hour units to create employment opportunities for those who, due to various circumstances, find it difficult to work long hours and have been unable to secure work opportunities.

Assembly and packaging of PP band kits. The storage box for PP band kits features an easy-to-assemble structure, and packaging materials are minimized to ensure a smooth workflow.

Participating companies within the Dentsu Group in Japan
Dentsu Inc. URL: https://www.dentsu.co.jp/
DENTSU CORPORATE ONE INC. URL: https://www.dc1.dentsu.co.jp/
Dentsu Solari Inc. URL: https://www.dentsu-sol.co.jp/
DENTSU PROMOTION PLUS INC. URL: https://www.dentsu-pmp.co.jp/
DENTSU PROMOTION EXE INC. URL: https://www.dentsu-pme.co.jp/
Dentsu Creative X Inc. URL: https://www.dentsu-crx.co.jp/
PR Consulting Dentsu Inc. URL: https://www.dentsuprc.co.jp/

※2 For the first installment, the "ten・ten (Ten Ten) Raised Braille Embosser for Business Cards," click here.