[Participants Wanted] Do! Solutions Webinar "You Defined It, But It's Not Working? Purpose Pitfalls and Solutions" Held February 16

Dentsu Inc.s problem-solving marketing information site, Do! Solutions, is recruiting participants for its webinar "The Turning Point Between Purpose Success and Failure! You Defined It, But It's Not Working? The Pitfalls of Purpose and Prescriptions," to be held on Thursday, February 16.

Purpose strengthens companies and brands. However, strategically designing a "purpose that works" is crucial to achieving this. Furthermore, careful design is essential in each phase of realizing that purpose.

In this webinar, members with years of purpose research experience at Dentsu Inc. will introduce tips for making purpose "work," starting from the challenges now visible as Japan's purpose boom enters its second phase.

[Overview]
Date & Time: Thursday, February 16, 2:00 PM - 3:00 PM
Cost: Free
Format: Zoom Webinar
Registration Deadline: Monday, February 13, 5:30 PM
Capacity: First 500 registrants
*If capacity is exceeded, we will provide access to a recorded archive.

■Click here for registration and seminar details
 

【Program】

Chapter 1
Functionality Means Strengthening Companies and Brands: The Dentsu Inc. Purpose Design Approach
Chapter 2
The Purpose Trap and Its Prescription
・Trap 1: "The Trap of Sound Arguments"
・Trap 2: "The Unveiling Ceremony Trap"
・Trap 3: "The Off-Target Trap"
・Trap 4: "The Soliloquy Trap"
Chapter 3
Introducing Dentsu Inc. Purpose Design: Concepts and Solution Groups
・Corporate Purpose Solution Suite
・Product Brand Purpose Solution Suite
・Quick Diagnosis & Issue Identification Program

【Speaker Profile】

, CSR/CSV Planner, Dentsu Inc. Yumiko Umezu
After working in the Strategic Planning Department and the company's Sustainability Promotion Department, she has been engaged in areas such as purpose, purpose branding, and sustainability initiative development since 2010. Lead developer of Dentsu Inc.'s proprietary purpose solution, " Dentsu Purpose Design. " Dentsu Inc. TeamSDGs Consultant.

Dentsu Inc. Copywriter/Concept Finder
Takuma Fukunaga
Copywriter/CM Planner, Creative Director, etc. After working in the advertising creative division, moved into the BX field in 2020. Designs and facilitates workshops for developing corporate purpose, mission, vision, and values, leveraging creative thinking methodologies. Dentsu Inc. TeamSDGs SDGs Consultant.