Dentsu Inc. CX Creative Center CX Promotion Team's 'How to Create CX Creatives' Now Available
The book "How to Create CX Creatives" (Shoeisha) by the CX Promotion Team of Dentsu Inc. CX Creative Center was released on February 24.
[Book Content]
A book that gently unravels CX (Customer Experience) "from a creative perspective" in full color. CX Creative, which spans service and product development to marketing and advertising, involves many stakeholders and is essential foundational knowledge for business professionals. Despite this, it's often perceived as a difficult job due to its complexity and the multitude of tasks involved.
This book makes it easy to understand by comparing CX creative to "cooking." It also uses a conversational format for a brisk pace and features abundant illustrations, making it easy to grasp just by looking.
Furthermore, it derives optimal solutions for various products from 40 cutting-edge case studies spanning automobiles, beverages, cosmetics, artists, characters, tourism, and more, making it packed with know-how you can immediately apply to your work.
・Marketing
・Advertising
・PR
・Branding
・Content Development
・Service Development
This is a must-read for anyone involved in these fields.
[From the Table of Contents]
Chapter 1: Preparation—Designing the Entire Customer Experience
Chapter 2: Seasoning—Designing the Optimal Experience for Each Individual
Chapter 3: Cooking – Selecting and Adapting Messages for Each Funnel
Chapter 4: Presentation – Delivering Experiences with Optimal Containers and Expression
Chapter 5: Tasting – Applying What You've Learned to the Next Step
Chapter 6: Second Helpings—Tips for Deepening Customer Relationships After Purchase
Chapter 7: Creating New Menus—Building New Businesses and Services
Chapter 8: Prototyping – Let's Actually Create CX Creative
Chapter 9: Recipe Collection—Practical Examples of CX Creatives
【About the Authors】
Dentsu Inc. CX Creative Center CX Promotion Team
The Dentsu Inc. CX Creative Center is Dentsu Inc.'s new creative organization launched in 2021. It comprises approximately 100 creators. The CX Promotion Team, a cross-functional project within the Center consisting of 14 members, each with their own unique expertise and interests, works tirelessly every day to realize new CX creatives and develop methodologies.
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