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Published Date: 2023/03/05

[Call for Participants] Audio × Advertising Conference Webinar: "How Will Audio Transform Advertising?" March 9

D2C Inc. and Dentsu Inc., co-hosting the "Voice × Advertising Conference" to invigorate the voice marketing market, are recruiting participants for their webinar "How Will Voice Change Advertising? ~Part 1: Voice Market Trends and Solving Client Challenges~" to be held on Thursday, March 9.

「音声×広告カンファレンス」ロゴ

Against the backdrop of the proliferation of gadgets like wireless earbuds and smart speakers, along with the expansion of voice-based social networks and streaming platforms, the market value of "voice" is now higher than ever. Particular attention is focused on the synergy between "Voice × Advertising," centered on digital.

This webinar will feature diverse guests involved in voice marketing and voice advertising. They will introduce real-world, cutting-edge insights into voice marketing, including the true value and potential of voice advertising—still largely undiscovered—and concrete application scenarios derived from these insights.

「音声は広告をどう変えるのか?」案内告知

【Overview】
Date & Time:
Thursday, March 9, 16:00 - 17:30
Cost: Free
Format: Webinar
Capacity: 300 participants
*Registration may close early if capacity is exceeded

■Click here for registration and seminar details


【Program】

Part 1: Presentation of company materials on the audio market and latest trends across platforms
(
D2C R: Mr. Kori, Spotify Japan: Mr. Isaka, radiko: Mr. Hokari)

Part 2: Cutting-edge Audio Advertising (CCI: Mr. Kanda) + Talk Session


【Speaker Profiles】

Spotify Japan Executive Officer, Head of Sales Division
Hideo Isaka

After working at a Japanese manufacturer and a foreign e-commerce platform company, joined Boston Consulting Group in 2014. Engaged in launching new businesses and formulating mid-term business strategies for mobile carriers and home appliance manufacturers. From 2017, oversaw advertising business for the telecommunications/technology, retail, food/beverage, and healthcare sectors at Facebook Japan. Joined Spotify Japan in August 2022, leading the sales team and driving the establishment of the digital audio advertising market.


Product Owner, Deputy Head of Business Promotion Office

Joined Every Inc. as a new graduate in its second year of operation. Experienced the entire lifecycle of a live commerce app as a PM, from launch to closure. Joined radiko in 2020. Led the radiko app renewal after joining and currently directs product improvements and the establishment of an agile development organization for web and app domains as a Product Owner.

CCI (CARTA COMMUNICATIONS) Executive Officer, Head of Corporate Strategy Office
Keishi Kanda

After working in advertising and digital marketing at newspapers in Indonesia and Japan, joined Cyber Communications (now CARTA COMMUNICATIONS, abbreviated as CCI) in 2013. Primarily responsible for global business, including partnerships with overseas companies, consulting on international marketing trends and ad technology, and GDPR compliance. Appointed Executive Officer of CCI (CARTA COMMUNICATIONS) in January 2023.

Creative Director, Integrated Planning Division, D2C Inc. R
Akane Kori

After graduating from university, entered the advertising industry and has consistently worked in creative roles as a copywriter, planner, and CD. From 2015, contracted as a freelancer with video marketing companies, app support companies, and IT firms. Achieved results in both branding and acquisition domains. Won the Grand Prize in the Web Movie category at the 71st Dentsu Inc. Advertising Awards. Assumed current position in September 2020.
 

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