Dentsu Inc. Wins 'Agency of the Year' at Asia-Pacific Advertising Festival 'ADFEST 2023'
Dentsu Inc. won 22 awards at ADFEST 2023, Asia's premier creative festival held in Pattaya, Thailand from March 23 to 25, and was awarded the Agency of the Year prize, given to the single advertising agency with the most wins. This marks Dentsu Inc.'s ninth time receiving this award.
In addition to the awards for INNOVA LOTUS and LOTUS ROOTS (both equivalent to Gold), the agency won 8 Gold, 6 Silver, and 6 Bronze awards.
Furthermore, as the Dentsu Group, we were honored with the Network of the Year award, given to the most creative corporate group. This marks the seventh time the group has received this award, and the second consecutive year.
■About ADFEST (Asia Pacific Advertising Festival)
Founded in 1998, it is one of the leading advertising awards in the Asia-Pacific region. The INNOVA LOTUS award is presented to world-class concepts that have made a dramatic impact on the market, unique and groundbreaking ideas, technologies, designs, applications, and creative properties that have pushed the marketing industry into uncharted territory. The "LOTUS ROOTS" is a signature award of ADFEST, focusing on the values inherent to a region or country—such as culture, religion, beliefs, traditions, language, and heritage—and is given to outstanding advertising works from that perspective.
http://www.adfest.com/
■For information regarding this matter, please see here
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