Yusuke Shimano and Nagaaki Ono, "Why Is That Store More Famous Than Ours?" Released Today, April 3rd
The book Why Is That Store More Famous Than Ours? Branding Lessons for Small Businesses by Yusuke Shimano and Nagaaki Onoe of Dentsu Inc. was released on April 3rd.
This book adapts a popular series from the web media "Advertimes." Drawing on insights cultivated through extensive experience in advertising and PR work via SNS, the two authors convey methods for "identifying strengths" and "making them known."
[Book Content]
Develop the "objective perspective" needed to discover "What is most appealing about our product?" through four steps. Recommended for individuals running their own businesses, those wanting to promote their brand, and anyone engaged in PR using social media.
"How can I get new customers to know about my shop?"
"I want people to come to my shop or events from SNS!"
"Is my current social media approach really working...?"
Two authors—active advertising planners and experts in SNS strategy and PR—explain the essential methodology for "getting noticed and gaining attention" in an era where many individuals and businesses operate through online shops and SNS. They also reveal 17 techniques you can use for your SNS posts!
[From the Table of Contents]
Chapter 1: Get Known Correctly and Positively
Chapter 2: Know Yourself Through " Objective View"
Chapter 3: Articulating Your Business Through Objective Perspective
Chapter 4: Professional Techniques to Make Your Brand Known
Become an Account People Thank with "Give & Give"／Leverage "Anniversaries & Timing"／Change the "Time Axis (History, Past)"／Showcase "Superb Craftsmanship"／"Entertain the Production Process"／Boost Attention with "Naming Impact"／Get Teased by "Going Overboard"／Gain Sympathy & Support with "Self-Deprecation"／Surprise with "Passionate Favoritism"／ Posting "Honest HELP ME" Requests, and More
Chapter 5: Case Study Interviews: Ira Cola / Sushi Horikawa / Impure Coffee Dope / 10dom
Special Supplement: Unraveling Advertising History ~ Advertising Was Personal
Additionally, on Tuesday, April 11th, a commemorative talk event featuring Mr. Shojiro Okuyama, founding editor-in-chief of "withnews," as a guest is scheduled at Aoyama Book Center's main store.
Details and registration are available on the bookstore's website.
【Author Profile】
Yusuke Shimano
Creative Director, Dentsu Inc. zero
Graduated from the University of Tokyo, Faculty of Economics. Majored in Brand Marketing Theory. Transitioned to creative roles after working as a marketing planner and sales professional. Primarily handles PR and promotions for beverage manufacturers, automobile manufacturers, and local governments. Serves as a judge for domestic and international awards. Enjoys newspapers, Othello, and training.
Noriaki Onoe
Creative Director, Dentsu Inc. zero
Graduated from Tokyo University of Science Graduate School, Faculty of Architecture. Specialized in urban design and brand theory. Transitioned from producer to planning role. Designs communication strategies mindful of people's movements on SNS, handling diverse sectors including restaurant chains, confectionery companies, and publishers. Lectures on branding and communication domestically and internationally. Enjoys cooking.
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